Up and Running

AUGUST 7, 2019

Instead of providing products, no matter if you’re B2B or B2C ecommerce, you’ve got to provide a value. Cyber Monday 2018 was the largest online sales day in U.S. That same review of 2018 holiday season sales looking specifically at your market shows that mobile accounted for 41.7 Be mobile-friendly. billion , of those sales.

eCommerce 77

eCommerce Software Review Technical Review Audience 77

Hearpreneur

MAY 18, 2022

Having worked in B2B sales for years, I had experienced first-hand the need for our solution and was extremely motivated to make it happen. I began Authentic House in 2018 after a year of exploring what it might mean to live a more purposeful life. When my friend Rotem Dafni suggested we build an autonomous sales prospecting platform.

Entrepreneur 143

Entrepreneur Technical Review Software Review Jordan 143

Startup Professionals Musings

OCTOBER 2, 2018

For young consumers today, it may be Instagram or Snapchat, while B2B offerings should take a hard look at LinkedIn and other business forums. It’s time to be proactive in finding customers, engaging them in two-way conversations, and listening carefully to their message, as well as projecting yours.

Marketing 240

Marketing Viral Channel Metrics 240

ConversionXL

OCTOBER 9, 2019

Other recent reports claim a 17% leap in video content usage in 2018, with the average person watching more than 90 minutes of online video every day. For B2B marketing , the primary goal of content, video included, is often lead generation. For B2B marketing , the primary goal of content, video included, is often lead generation.

Lead Generation 110

Lead Generation B2B Video Marketing 110

crowdSPRING Blog

AUGUST 6, 2018

Perhaps your site’s ecommerce performance isn’t up to expectations, or you’re not getting as many conversions you’d like. You use A/B testing to determine if a change or addition will improve conversions. A redesign or revamp might be the thing you need to fix these issues. You want more effective content.

Mobile 48

Mobile Design Technical Review RSS 48

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. founded in 2018, raised $22M to date) HourOne – generative AI tex-to-video based on human presenters.

Israel 148

Israel B2C Generative AI Artificial Inteligence 148

YoungUpstarts

DECEMBER 10, 2020

In 2018, 15 percent of Americans reported that they had interacted with a company’s chatbot — an automated, web-based conversation platform — in the prior 12 months. Moving forward, organizational leaders should take charge of guiding the conversation around AI KPIs in a new direction: forward. The AI boom is well underway.

San Diego 200

San Diego Algorithm B2C Artificial Inteligence 200

Up and Running

AUGUST 14, 2018

Shawn Porat of Scorely concurs: “ I’m looking for ways to create more targeted lists, so I can improve engagement and conversions. As a result, 93 percent of business-to-business (B2B) marketers use content marketing. Content marketing has been effective for B2B marketers as well. Connect the dots with automation.

Marketing 71

Marketing Entrepreneur B2B Video 71

Reid Hoffman

AUGUST 17, 2021

says Ramaswamy, who joined Greylock in 2018 following 15 years at Google, where he ran the company’s massive advertising business. You can listen to the podcast here, and read the full transcript of the conversation below. And I think it’s ironic that today, we were just having a conversation with the great J.J. TRANSCRIPT.

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

says Ramaswamy, who joined Greylock in 2018 following 15 years at Google, where he ran the company’s massive advertising business. You can listen to the podcast here, and read the full transcript of the conversation below. And I think it’s ironic that today, we were just having a conversation with the great J.J. TRANSCRIPT.

Cofounder 69

Cofounder Differentiation Search Advertising 69

ConversionXL

FEBRUARY 18, 2019

To conduct similar market research successfully on social media, you need to know: What social media is good (and bad) at assessing; Which social platforms are best for research; How to encourage an informative and engaging conversation. In July 2018, Instagram added question stickers —succinct, one-question polls for Stories.

Social Media 129

Social Media Media Marketing Campaign 129

ConversionXL

DECEMBER 13, 2018

With paid access to GA360—$150,000 per year, billed monthly at $12,500 with an annual contract—users also get access to 360 versions of other products: The announcement of the Google Marketing Platform, in June 2018, combined paid ad platforms and the Google Analytics 360 Suite. Large B2B companies that already use Salesforce.

Analytics 126

Analytics Cloud Audience Campaign 126

Up and Running

JANUARY 15, 2019

In HubSpot’s 2018 State of Inbound report, which surveyed more than 6,200 companies in 99 countries, 75 percent of respondents said their top priority was closing more deals. Can you predict your sales conversion rates, revenue, and overhead every month ? You need to put your nose to the grindstone and build your skills.

Sales 122

Sales Angel Investor Incubator B2B 122

Eric Friedman

OCTOBER 26, 2018

Inspired by this tweet, and the rabbit hole of conversations surrounding it, I was motivated to share some thoughts on the similar look and feel of B2B startups. . B2B is finally investing in brand, but missing the mark on differentiation. link] — Brianne Kimmel (@briannekimmel) October 22, 2018. How confusing!

B2B 60

B2B Design Differentiation Portfolio 60

ConversionXL

APRIL 3, 2018

The 2018 edition of CXL Live brought together 400 practitioners from 22 countries and everyone was “locked in” at a beautiful resort for a full three days. Julian Gaviria (@juliangav) March 30, 2018. Stefan Koenig (@koenigst) March 30, 2018. — Tom van den Berg (@TomvdBerg1) March 28, 2018. And we’re off!

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

JUNE 2, 2022

If leads-based B2B marketing is fishing with a net, ABM is using a harpoon. In 2018, the platform transitioned to an ABM strategy , and when it went public in 2020, investors scrambled for shares to the tune of $3 billion. How Qlik used AI-enhanced lead scoring to average 2–3X conversions. Keep doing what works.

Marketing 105

Marketing Campaign Artificial Inteligence Sales Cycle 105

Austin Startup

JULY 2, 2021

Chargify, the leading billing platform for B2B SaaS, announced today the massive productivity improvements and decrease in operating costs that CareerPlug has achieved using its new Chargify Business Intelligence product. Visit www.chargify.com to learn more about Chargify Business Intelligence. and Canada.

San Antonio 67

San Antonio Texas B2B Ireland 67

Austin Startup

MARCH 5, 2021

Months of research and conversations with fellow marketing colleagues and IT professionals gave Burushkina the assurance that she wasn’t alone. Development started in 2018. “When you do this for 10 years every single month, there is a time when you think to yourself, ‘Ok, there must be a way to automate all of this,’” she said.

Channel 62

Channel Ukraine Netherlands Spain 62

Hippoland

MARCH 2, 2018

:( C) Though we did no investments in TO/Waterloo, Atlanta, Boston, and really anywhere in the midwest in 2017, we have done a TON of investments in these locations in the past and will likely look heavily there in 2018. 5) We skewed towards B2B companies. 43% of our companies are B2B companies.

B2B 48

B2B Portfolio Green Atlanta 48

Hippoland

MARCH 2, 2018

:( C) Though we did no investments in TO/Waterloo, Atlanta, Boston, and really anywhere in the midwest in 2017, we have done a TON of investments in these locations in the past and will likely look heavily there in 2018. 5) We skewed towards B2B companies. 43% of our companies are B2B companies.

B2B 48

B2B Portfolio Green Atlanta 48

ReadWriteStart

APRIL 18, 2018

And that makes sense: The appeal of a Slack acquisition lies in its ability to serve as a central location for tech companies, hosting everything from casual conversations to performance alerts. While 2017 was undoubtedly an exciting year for tech, 2018 is shaping up to deliver some equally interesting tech acquisitions.

Merger 70

Merger Acquisition Stock Valuation 70

ConversionXL

MAY 8, 2019

Yet the average ecommerce conversion rate is between 1 and 3%. Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Hearpreneur

JANUARY 26, 2022

To overcome these challenges, leaders will need to keep people at the center of our conversations, and organizations will need to help their employees build emotional intelligence and expert people skills. Many B2B buyers now prefer digital meetings, digital conference calls, and negotiations. 5- Historical data will be irrelevant.

Software Review 127

Software Review Technical Review Entrepreneur Artificial Inteligence 127

ConversionXL

AUGUST 7, 2019

That’s especially true for B2B marketers. Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands.

B2B 110

B2B Marketing Social Media B2C 110

Duct Tape Marketing

JUNE 11, 2019

According to surveys from HubSpot , 93% of B2B marketers use email to distribute content. There has been a lot of research over the years, with marketers trying to find that magic time where open rates will be high and conversions will abound. Super Office reports that the average open rate for emails in 2018 was just shy of 25%.

Email 78

Email Marketing B2C B2B 78

ConversionXL

SEPTEMBER 2, 2019

We are always striving to boost conversion rates and encourage users to engage more. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations.

Social Network 73

Social Network Viral Social Media B2C 73