ConversionXL

NOVEMBER 29, 2018

In an interview with HubSpot’s Kieran Flanagan, Ty Magnin of Appcues suggests that a free trial is the “demo of 2018.” That’s different from B2C SaaS products (Murphy uses the example of smartphone games), in which consumers may simultaneously use several. There are two ways to structure free trials: Opt-in.

Customer 119

Customer Conversion Acquisition B2B 119

View from Seed

NOVEMBER 7, 2019

2017-2018: Rediscovery of Unit Economics. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Snapchat goes public in 2017 and Spotify succeeds with a direct listing in 2018.

IPO 202

IPO Early Stage Cofounder B2C 202

Kodorra

NOVEMBER 25, 2018

Whether it is advertisement model, B2C (Business to Consumer) ecommerce, affiliate or subscription, picking the right choice could determine the rise or fall of your business. As of June 2018, GitHub hosts 57 million open source project repositories. Your products should be more effective and efficient in solving a particular problem.

Software Review 45

Software Review Hosting Intellectual Property Naming 45

Feld Thoughts

MAY 30, 2018

Human to Human Connections – how and why companies need to throw away the traditional B2B and B2C playbooks and focus on building authentic H2H relationships. The post FullContact Connect 2018 – June 6 – 8 in Denver appeared first on Feld Thoughts.

Denver 16

Denver Artificial Inteligence B2C Vertical 16

Duct Tape Marketing

FEBRUARY 2, 2023

You know, I was writing, it was like 2018, I was writing Marketing Rebellion. And one of the things I'm proud of in the book is I have dozens of brand new case studies, diverse b2b, b2c, big companies, you know, small companies. Mark Schaefer (12:18): Yeah. It was new for me and really inspirational. So it's very inspirational.

Community 96

Community Marketing Audience Networking 96

VC Cafe

OCTOBER 24, 2022

When it comes to the total value of exits, consumer startups cumulatively exceeded enterprise exit value in the period of 2018-2022. In terms of number of exits, there’s a higher number of Enterprise companies getting acquired or going public.

B2C 103

B2C Israel IPO B2B 103

YoungUpstarts

DECEMBER 10, 2020

In 2018, 15 percent of Americans reported that they had interacted with a company’s chatbot — an automated, web-based conversation platform — in the prior 12 months. by Christa Martin, Chief Outsiders CMO. The AI boom is well underway. Christa Martin is a Chief Outsiders CMO based in San Diego, California.

San Diego 200

San Diego Algorithm B2C Artificial Inteligence 200

Agile VC

NOVEMBER 7, 2019

2017-2018: Rediscovery of Unit Economics. Roughly 18-24 months ago, people started to revisit the question of unit economics… what is the underlying profitability of a B2C transaction or a B2B SaaS contract once all the appropriate costs are factored in. Snapchat goes public in 2017 and Spotify succeeds with a direct listing in 2018.

IPO 100

IPO Early Stage Cofounder B2C 100

ConversionXL

FEBRUARY 18, 2019

Around 97% of B2B and B2C companies use Facebook, which offers four main ways to conduct qualitative research: Polls Contests Call-to-action posts Brand mentions. In July 2018, Instagram added question stickers —succinct, one-question polls for Stories. In 2018, Tommy Hilfiger invited Lewis Hamilton to launch a capsule collection.

Social Media 129

Social Media Media Marketing Campaign 129

Reid Hoffman

AUGUST 17, 2021

says Ramaswamy, who joined Greylock in 2018 following 15 years at Google, where he ran the company’s massive advertising business. “Creating a compelling product goes a heck of a longer way than simply worrying about, ‘Hey, is this going to be copied if we are successful?”

Cofounder 69

Cofounder Differentiation Search Advertising 69

Reid Hoffman

AUGUST 17, 2021

says Ramaswamy, who joined Greylock in 2018 following 15 years at Google, where he ran the company’s massive advertising business. “Creating a compelling product goes a heck of a longer way than simply worrying about, ‘Hey, is this going to be copied if we are successful?”

Cofounder 69

Cofounder Differentiation Search Advertising 69

Occam's Razor

MARCH 19, 2018

It is not important where this 2018 analysis came from. I felt it might be of value to see the product and services dimensions together, comparing them across B2B and B2C. The analysis is publicly available. I’ve chosen to block out the name of entities involved. Last-mile gaps exist at all our companies. One final touch.

Analytics 132

Analytics Audience B2C Restful 132

ConversionXL

MARCH 18, 2019

Yet, a 2018 B2B content marketing report found that case studies, while frequently created, aren’t always persuasive: ( Image source ). One study suggests that B2B buyers are even more emotional than B2C buyers.). This is a missed opportunity. And when teams are happier, they tend to play better.

B2B 134

B2B Non-disclosure Agreement Technical Review Naming 134

VC Cafe

JULY 26, 2020

In 2018, Quibi (back then called NewTV), raised $750 million in seed capital pre-launch (the service went on to raise an additional $1 billion ahead of the product launch in March 2020). If you can afford to make an MVP look and feel great, even at the expense of time to market or cost, why compromise? Cash (alone) isn’t king.

Lean 214

Lean Seed Capital Startup Burn Rate 214

VC Cafe

JUNE 24, 2024

A recent report by Forerunner ventures comparing outcomes in consumer (B2C and B2B2C) startups vs. enterprise startups now shed some interesting light on the differences in performance between the two. It analysed 12,000 venture backed companies that raised a series B since 2010 and categorised 7,800 of them as B2C or B2B.

B2C 103

B2C Generative AI Startup Silicon Valley 103

Steve Blank

JUNE 23, 2021

Ended in Week 10 as a B2C platform for scheduling on-demand at-home senior care. Mar Hershenson joined the teaching team in 2018 and made an all-out effort to recruit women to apply. 2018 Instructors : Jeff Epstein, Steve Weinstein, Mar Hershenson, George John. If you can’t see the Celsius video, click here.

Lean 337

Lean Technology Artificial Inteligence Intellectual Property 337

ReadWriteStart

JANUARY 29, 2023

billion in 2018. The startups in Southeast Asia were traditionally focused on offering services to individuals and followed a B2C scheme. Venture capital (VC) investment is the primary funding source for regional startups. In 2010, the VC investment in Southeast Asia startups was just $100 million. However, this amount could reach $9.6

Asia 171

Asia Indonesia Silicon Valley Malaysia 171

ConversionXL

AUGUST 7, 2019

Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Parties before or after big events.

B2B 110

B2B Marketing Social Media B2C 110

Brandanew

MARCH 24, 2016

Most B2C businesses have gone totally social , with major consumer brands investing a good amount of their time and money on social media, but is it of any worth for B2B companies? Did you know that 52% of B2B buyers say they expect half of their purchases to be made online by 2018? B2B is Moving Online.

Social Media 100

Social Media B2B Media Vertical 100

Duct Tape Marketing

JUNE 11, 2019

On the B2C side of things, 59% of consumers report that information in an email has influenced their purchasing decisions. Super Office reports that the average open rate for emails in 2018 was just shy of 25%. Marketers still see a great deal of value in email marketing, and are still investing heavily in this tactic.

Email 78

Email Marketing B2C B2B 78

Duct Tape Marketing

APRIL 10, 2019

Two B2Bs and one B2C. No, two B2Cs and one B2B. Sam Ashdown: Something else that came out of it, just an accidental spark was we did a competition for AshdownJones on Facebook, just before Christmas 2018 to boost our likes a little. That is really how we built it. A whole little referral engine. Who am I going to approach?

SEO 78

SEO Networking Engineer Marketing 78

ConversionXL

SEPTEMBER 2, 2019

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. For more social media marketing don’ts, check out the biggest social media fails from 2018.

Social Network 73

Social Network Viral Social Media B2C 73