ConversionXL

NOVEMBER 29, 2018

In an interview with HubSpot’s Kieran Flanagan, Ty Magnin of Appcues suggests that a free trial is the “demo of 2018.” Those near-term sales, while enticing, may erode a brand and hurt retention. A free trial gives users full access to a product for a limited period of time. There are two ways to structure free trials: Opt-in.

Customer 119

Customer Conversion Acquisition B2B 119

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture. Much has changed since then.

Israel 148

Israel B2C Generative AI Artificial Inteligence 148

Duct Tape Marketing

FEBRUARY 2, 2023

You know, I was writing, it was like 2018, I was writing Marketing Rebellion. If I recall, you know, I'm envisioning somebody listening to this going, we need to do community, we need to increase customer retention by 12%. Mark Schaefer (12:18): Yeah. It was new for me and really inspirational. So let's start community.

Community 96

Community Marketing Audience Networking 96

VC Cafe

JULY 26, 2020

In 2018, Quibi (back then called NewTV), raised $750 million in seed capital pre-launch (the service went on to raise an additional $1 billion ahead of the product launch in March 2020). The fundamentals (unit economics/ margins, CAC>LTV, the importance of retention) are more important now. Cash (alone) isn’t king.

Lean 214

Lean Seed Capital Startup Burn Rate 214

VC Cafe

JUNE 24, 2024

A recent report by Forerunner ventures comparing outcomes in consumer (B2C and B2B2C) startups vs. enterprise startups now shed some interesting light on the differences in performance between the two. It analysed 12,000 venture backed companies that raised a series B since 2010 and categorised 7,800 of them as B2C or B2B.

B2C 103

B2C Generative AI Startup Silicon Valley 103

ConversionXL

AUGUST 7, 2019

Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. Yet, according to another study , only 11% of B2B companies have ongoing influencer marketing programs, compared to 48% of B2C brands. Closed groups. Conclusion.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

SEPTEMBER 2, 2019

On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. For more social media marketing don’ts, check out the biggest social media fails from 2018.

Social Network 73

Social Network Viral Social Media B2C 73