Austin Startup

MARCH 7, 2018

An early Human Rights Campaign board member and longtime Austin LGBTQ leader, Eugene co-chaired President Obama’s & the DNC’s LGBTQ Leadership Council. SXSW Panel: Digital Meets Physical: Getting Started With ARKit SXSW 2018 Schedule April Downing CFO WPEngine April Downing is the CFO of WP Engine and a force of nature?—?but

Technical Cofounder 48

Technical Cofounder Cofounder Fractional CTO CTO 48

ConversionXL

JUNE 3, 2019

Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy? Make your retention strategy personal. Email performance.

Retention 82

Retention Developer Customer Programming 82

Duct Tape Marketing

FEBRUARY 2, 2023

You know, you have a campaign, right? You know, I was writing, it was like 2018, I was writing Marketing Rebellion. If I recall, you know, I'm envisioning somebody listening to this going, we need to do community, we need to increase customer retention by 12%. You're not trying to build a staff. That's new for marketing.

Community 96

Community Marketing Audience Networking 96

crowdSPRING Blog

AUGUST 6, 2018

For example, if your branding is inconsistent or consistently poor in email and content marketing campaigns, people will notice. As we said in our look at web trends of 2018 : A dated or poor looking website design can make even the best businesses appear non-professional and unreliable.

Mobile 48

Mobile Design Technical Review RSS 48

Startup Professionals Musings

JULY 30, 2018

TD Bank used a similar #TDTHANKSYOU campaign to delight customers with thank you gifts ranging from Disneyland tickets for a single mom, roses for the elderly, and airline tickets for a mother who wanted to visit her sick daughter. They improve customer retention and loyalty, as well as improving internal morale and engagement.

Customer 130

Customer Viral Retention Leadership 130

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Speed to first value experience.

Retention 101

Retention Metrics Churn Rate Acquisition 101

YoungUpstarts

SEPTEMBER 10, 2018

According to SmartyAds survey data , playable and rewarded ads excite many app marketers: 41 percent of app developers are going to spend 25% more budget on these creatives in 2018 than in 2017, with the preference given to full screen, (23%) and social units. Rewarded video: chosen by players.

Advertising 113

Advertising SEC Mobile Audience 113

ConversionXL

APRIL 3, 2018

The 2018 edition of CXL Live brought together 400 practitioners from 22 countries and everyone was “locked in” at a beautiful resort for a full three days. Julian Gaviria (@juliangav) March 30, 2018. Stefan Koenig (@koenigst) March 30, 2018. — Tom van den Berg (@TomvdBerg1) March 28, 2018. And we’re off!

Retention 106

Retention Artificial Inteligence Channel Email 106

Startup Professionals Musings

DECEMBER 1, 2014

Customer retention with churn modeling. Every business wants to predict which customers are about to leave, and for what reasons, so they can target their retention efforts. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Reid Hoffman

MARCH 19, 2019

2018 set yet another all-time record for the number of paper books sold in the United States, as has been repeatedly true during the era of Amazon. Dropbox made a great file-sharing product, for instance, but it was their viral marketing campaign that allowed them to cheaply acquire millions of customers.

Cofounder 28

Cofounder Business Model IPO Non-Compete 28

ConversionXL

OCTOBER 4, 2018

But, in 2018, incremental gains no longer cost $1 million either: You have more data; Storage is cheap; and. which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. Predictive analytics, in other words, wasn’t a panacea.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers.

Retention 48

Retention Metrics Churn Rate Acquisition 48

ConversionXL

JUNE 19, 2018

Elite Camp 2018 (10th anniversary!) Active campaigning works. Engagement & Retention. The post Top 5 Insights from Every Speaker of Digital Elite Camp 2018 appeared first on CXL. brough together 180 marketing and optimization people all over Europe. Peep Laja: Repeatable Patterns in CRO. Sketch (remix & improve).

Technical Review 103

Technical Review Agile Analytics Conversion 103

ConversionXL

MAY 8, 2019

Content developed for audiences at the top of the funnel can help ween your marketing campaigns from paid ads and create a steady, recurring flow of potential buyers to monetize down the road. A post shared by Kim Kardashian West (@kimkardashian) on May 15, 2018 at 4:00pm PDT. Blog posts. Since then, they’ve declined in popularity.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

ConversionXL

AUGUST 7, 2019

Still, about 65% of brands planned to increase their investment in influencer marketing in 2018, which puts the strategy on track to top $10 billion by 2020. I’m speechless #eusearchawaeds pic.twitter.com/YmSJSJj6am — Aleyda Solis (@aleyda) May 16, 2018. That campaign was a definite success. Closed groups.

B2B 110

B2B Marketing Social Media B2C 110

ConversionXL

SEPTEMBER 2, 2019

However, just as any marketing campaign needs to be properly thought out so it doesn’t backfire, website owners need to think carefully about what they are sharing, and how they are sharing it. For more social media marketing don’ts, check out the biggest social media fails from 2018.

Social Network 73

Social Network Viral Social Media B2C 73

Duct Tape Marketing

MAY 25, 2018

He is the founder and CEO at Bounce Exchange, a people-based marketing consultancy that helps organizations increase their online conversion rates, and we are gonna talk about what is, in at least May of 2018, the most talked about topic it seems like, something called the General Data Protection Regulation, or as we fondly refer to it, GDPR.

Marketing 77

Marketing Europe Canada Email 77