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Why Community Is The Last Great Marketing Strategy

Duct Tape Marketing

Why Community Is The Last Great Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mark Schaefer In this episode of the Duct Tape Marketing Podcast , I interview Mark Schaefer. Key Takeaway: Mark Schaefer argues that brand communities are the future of marketing strategy.

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Vaping: the Startup Business in 2018

The Startup Magazine

billion in sales in 2018. According to Herzog, this industry will continue growing in 2018. A 2017 report forecasts a global growth of the e-cigarette and vaporizer market by 20.8% Since this market is relatively new, there’s room for ongoing improvement, and the vaping community will always pay for upgraded products.

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Austinites represent at SXSW 2018

Austin Startup

Heather Brunner, Tim Ferriss, Mayor Adler, Whitney Wolfe, Kendra Scott, Andy Roddick, Rod Favaron, Bijoy, whurley… Here are some of the Austin startup community members that will be on stage who you should show up to support! March 9, 2018 3:30PM?—?4:30PM March 9, 2018 3:30PM?—?4:30PM March 9, 2018 3:30PM?—?4:30PM

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Tech Industry Hiring In Canada Continues To Grow

YoungUpstarts

In 2018, Canada had a record-low unemployment rate and as a result we are seeing more companies, startups and online-based businesses dedicated to serving the niche-jobs industry. Global interest in Canadian tech jobs has increased by 58%. Experts believe the global interest has made these jobs easier to fill.

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10 Positive Signs For Starting Your Own Business Now

Startup Professionals Musings

Statistica reports that almost 20 percent more companies went public in 2018 versus 2017. Now they are back in every community, with the best even waving money at graduates. Entrepreneurs now can think globally about the opportunity, from day one but start locally. Initial Public Offerings (IPO) are back as an exit strategy.

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A closer look at Lean Startup Conference 2018

Startup Lessons Learned

As we put the final touches on Lean Startup Conference 2018 , I wanted to take a moment to share more about some of the panels, workshops, and events. His understanding of the value of building community has informed all of his work, and he views it as an integral part of creating a company.

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“To build a community, you need to focus much more on the user than on the buyer” - Snyk’s Guy Podjarny

Cracking the Code

When you started Snyk, did you think about the importance of building a community from the offset, and is that what drove your decisions in terms of building and architecting the product? The community approach is instrumental to the developer tooling landscape. It’s a community movement, rather than a technology or specific practice.