Propensity Modeling: Using Data (and Expertise) to Predict Behavior
ConversionXL
AUGUST 1, 2019
And how does that compare to H1 2018? Even if you don’t face any of the experimentation challenges Royston-Webb mentions, propensity modeling can help you: Fill your pipeline; Save time on quantitative conversion research; Explore smarter segmentation options. lead-to-customer conversion) and independent variables (e.g.
Let's personalize your content