Propensity Modeling: Using Data (and Expertise) to Predict Behavior
ConversionXL
AUGUST 1, 2019
And how does that compare to H1 2018? For example, if you’re forecasting and notice some segments do well with the base models while others do not, you can dig deeper into those low-accuracy segments to identify the issue. lead-to-customer conversion rate, retention, etc.). How did we do last quarter? What happened H1 2019?
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