2019 Audience Sales Cycle 
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. I recently surveyed and interviewed over 200+ B2B executives, marketing & sales leaders to find out exactly what challenges they currently face and what they are doing to overcome them.
ConversionXL
NOVEMBER 5, 2020
I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Starting as a productized digital PR service, we solved a single problem for a specific audience: getting martech companies featured in marketing blogs. Why this audience? Evaluation, however, implies a journey of discovery.
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Cracking the Code
OCTOBER 1, 2020
Accel had the chance to lead Snyk’s Series A 30 months ago and then the Series B a year later, before the company reached unicorn status with its $150m Series C in late 2019. With COVID, we’re getting into a world with tighter budgets and likely longer sales cycles. Freemium needs a substantial audience.
ConversionXL
MAY 8, 2019
This post highlights ways that ecommerce companies are using content marketing to attract, engage, close, and delight their target audience. I spoke to Ryan Robinson , an entrepreneur and marketing consultant who has grown his audience to 400,000 monthly readers. But you can’t skip this stage simply because it’s furthest from a sale.
Austin Startup
OCTOBER 23, 2019
Top EdTech Trends to Look Out for in 2020 | Edtech Track Panelists analyzed how long sales cycles aren’t appealing to investors, which makes it tough to get technology into schools— and in a reasonable way. Check out the footage below from Austin Startup Week 2019. Truly amazing to see @MoveMidi in action! See you next year!
Austin Startup
FEBRUARY 23, 2019
The Forrest Four-Cast: February 23, 2019 Fifty diverse startups will aim to impress a panel of judges and a live audience with their skills, creativity and innovation at SXSW Pitch Presented by Cyndx. What are your goals for UbiGro in 2019? Credit: UbiQD, Inc. The higher the value-add, and the bigger the market, the better.
ConversionXL
APRIL 10, 2019
ABM campaigns dedicate resources and time toward only a few prospects, and enterprise-level leads often have long sales cycles. Similar Audiences in Google Ads. Similar Audiences let you gently expand your audience while ensuring it’s visible only to relevant eyes. That makes an ABM-only approach risky.
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