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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2019. Does your brand resonate with your intended audience? It’s also important to bear in mind that how you mix your colors in a single design also has psychological implications for your audience.

Marketing 162
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Common B2B Challenges and How To Solve Them

ConversionXL

Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer. The goal of the sprint was validating the demand in the “IT integrators” vertical in 5 European countries: Belgium, Netherlands, France, Spain and England. Conclusion.

B2B 150
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Product marketing tells Bellroy that discomfort while sitting is a (literal) pain point for their male audience. It defines what you want to communicate to your audience and in what form. Take Bellroy , a leather accessories retailer.

Marketing 110
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Choose to expand vertically or horizontally. Starting as a productized digital PR service, we solved a single problem for a specific audience: getting martech companies featured in marketing blogs. Why this audience? Lead with a statement that your audience ultimately agrees with. There’s plenty of pie to go around.

PR 120
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Business Innovation In A Pandemic: Compete With Those You Admire

YoungUpstarts

If COVID-19 has forced you to rapidly rethink your business strategy and target audiences, try one of these three activities to generate some fresh ideas from unexpected places. I lead a small marketing agency and have shared examples from our industry, but these exercises can work for any business or vertical.

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SXSW Startups: Geospiza

Austin Startup

The Forrest Four-Cast: February 21, 2019 Fifty diverse startups will aim to impress a panel of judges and a live audience with their skills, creativity and innovation at SXSW Pitch Presented by Cyndx. We’re excited to explore these new opportunities in 2019. What are your goals for Geospiza in 2019?

Denver 48
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SXSW Startups: UbiGro

Austin Startup

The Forrest Four-Cast: February 23, 2019 Fifty diverse startups will aim to impress a panel of judges and a live audience with their skills, creativity and innovation at SXSW Pitch Presented by Cyndx. What are your goals for UbiGro in 2019? Credit: UbiQD, Inc.