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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Growth Strategist & Speaker (@MarianaNNorton) March 14, 2019. For marketers in B2B sales, the challenge increases. The choreography of a B2B sale—in which the average buying decision involves more than five people —may require copy or collateral that serves multiple audiences. Eat your own dog food.

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Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Product pages will never rank organically for content-related searches,” explains Aaron Orendorff , a B2B content strategist: When someone goes looking for guidance on terms associated with your product—“how to [blank],” “best [blanks],” “who uses [blank],” etc.—it’s By 2019, it had surpassed it, with 16,000 monthly queries.

eCommerce 131
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Automating Your Webinars The Engaging And Delightful Way

Duct Tape Marketing

Her previous startup, a real estate tech company, was acquired in 2019. She's also spent 12 years in startups and built three successful companies without venture capital backing her previous startup a real estate tech company was acquired in 2019 as a revenue driven founder, specializing in sales and business development.

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Omnichannel Marketing: 7 Examples to Improve Customer Experience

ConversionXL

Its study of B2B buyers shows an even split in how decision-makers interact with sales reps traditionally, remotely, and self-served digitally: Of the B2B leaders that use omnichannel marketing, 83% say it’s a more successful way to prospect and secure new business than traditional “face-to-face only” selling.

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The Best Way To Communicate With And Convert Your Website Visitors

Duct Tape Marketing

In this episode, CEO and co-founder of Olark, Ben Congleton, talks about the building of Olark and how they’ve differentiated themself in such a competitive industry. The quick version of the story is in 2019 99, 19 98, I started a web hosting company. But if you're doing b2b, you're probably not on a phone doing it.

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Updating Content: Process and Results for CXL

ConversionXL

A B2B website that educates potential buyers isn’t a personal “weblog.” — Ross Hudgens (@RossHudgens) January 30, 2019. Up-to-date content can be a differentiator. Length is an increasingly unhelpful differentiator. To be honest, it never did. It doesn’t toss out unsubstantiated opinions.

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Entrepreneurs Revolutionizing the Beverage Industry Through Canned Labels

Hearpreneur

This has allowed us to deliver a truly differentiated product for the same price consumers would otherwise spend on craft beer at a store. Established in 2019, Eliqs is a Los Angeles-based, design-forward beverage company that designs custom beverage cans for any occasion worth celebrating. Eliqs elevates every experience.