2019 B2B Vertical 
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.
Cracking the Code
JANUARY 25, 2021
The first time I met Matan, the founder of Melio, he told me that his mission was simple: he wanted to “help small businesses stay in business” by making B2B payments fast, simple and flexible. More than 40% of B2B transactions in the US, which is roughly a $25 trillion market , are still made with paper checks compared to 5-7% for consumers.
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ConversionXL
NOVEMBER 5, 2020
Today, Grizzle is a full-service content marketing and SEO agency that provides B2B and SaaS companies end-to-end services. Most B2B buyers know this. Choose to expand vertically or horizontally. At the end of 2019, I noticed an increasing shift toward organic marketing in the ecommerce and consumer technology space.
abovethecrowd.com
FEBRUARY 27, 2019
In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay. This is a major “unlocking.”.
ConversionXL
JANUARY 18, 2022
This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. Slack puts a lot of effort into their brand (including a 2019 identity redesign that corrected a number of branding sins ).
David Teten
AUGUST 19, 2019
In 2019 we partnered with several revenue-based lending providers, effectively creating a marketplace. “. Investment Criteria: B2B SaaS or tech-enabled services with proven, recurring contracts. His description: “We announced a new $500 million fund in Q1 of 2019, in our 10th year. Fund II has raised over $100m as of mid-2019.
ConversionXL
APRIL 10, 2019
Or, at the very least, narrowly targeted verticals.). Still, if you’re targeting a narrow vertical rather than a specific company (or don’t have the data for a true company- or target-specific ABM campaign), Similar Audiences can be useful. feedback pic.twitter.com/9B6bwSTrcp — KlientBoost (@KlientBoost) March 14, 2019.
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