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Forecasting is sometimes done by dragging the mouse based on many assumptions, because it’s hard to predict the future. While there isn’t a single magic number or set formula, understanding industry benchmarks can be really helpful to keep a finger on the pulse to measure the health of the company and make more informed forecasts.
The first thing most eCommerce companies did in February of 2020 was to smash their crystal balls and toss out demand forecasts because the world was shaping up to be like nothing we’ve seen before. Starting with 2019 data, eCommerce brands saw increases in customers wanting more options and information on their shipping capabilities.
By 2021, global B2C ecommerce sales are expected to surpass $4.5 Late or missing deliveries drive B2C customers to competitors. Below is a list of the most common problems you can face in 2019, and what you can do to address them. trillion —almost double the $2.3 trillion reached in 2018. International shipping.
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