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The State of Consumer Tech in Israel in 2023

VC Cafe

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture. Much has changed since then.

Israel 148
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Consumer startups still got Mojo

VC Cafe

Less than half of the amount invested in consumer in 2019 (14.3%). However, entrepreneurs have never really stopped building new consumer experiences and technology (in particular Generative AI) is unlocking a new wave of innovation in consumer startups. So much so, that in fact, that only 7.1% New data suggests they are.

B2C 103
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2023-2024 B2B SaaS Benchmarks

VC Cafe

The first time I wrote about startup benchmarks was in 2019 and it became one of the most popular posts on VC Cafe. I also recommend checking out my post on conversion, retention and churn benchmarks for various business models (B2C subscription, marketplaces, etc). Companies faced higher customer churn and downgrades.

B2B 97