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Startup Benchmarks

VC Cafe

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? What should our MRR growth be?

B2C 141
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Common B2B Challenges and How To Solve Them

ConversionXL

Companies experience a high churn rate because of bad product adoption. In the first quarter of 2020 we grew our revenue by 50% and were able to double revenue compared to 2019, significantly decreasing the sales cycle length and growing the ACV—all the while the world faced the consuqneces of a pandemic.

B2B 150
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The Essential SaaS Metrics for Growth

ConversionXL

For a SaaS company with a hundred customers, two customers churning isn’t going to move the needle. However, churn compounds. That 2% churn rate that wasn’t a problem at the start? If you have a half-million customers, that same churn rate translates into a monthly loss of 10,000 subscribers.

Metrics 117
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Build Success from a Struggling Agency with a Multimillion-Dollar Pivot

Duct Tape Marketing

There's services out there that people can use to actually much more easily set up a company if they want to in another country, in Mexico or anywhere in the world, it's very easy to now send money to Latin American countries, which even in 2019, PayPal was not even a thing in Mexico. The other one is their churn rates are too high.

Mexico 91
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How to Craft (Or Pivot) Your Agency Value Proposition

ConversionXL

Churn rate was high for a service that many organizations saw as a “nice to have.” At the end of 2019, I noticed an increasing shift toward organic marketing in the ecommerce and consumer technology space. 3 ways to find proposition pivot or expansion opportunities. Image source ). Conduct client development interviews.

PR 120
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25 Entrepreneurs Share Their #1 Goal for 2020

Hearpreneur

While it cannot be completely eliminated, churn can be decreased by using tactics such as improved activation, better onboarding, improved marketing and other methods. We have so far nailed all other aspects of our business and churn remains the only battle we have yet to win. Thanks to Adam Hempenstall, Better Proposals ! #16-

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Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Research from Salesforce shows that over half of customers expect companies to always personalize offers (a finding that’s moved upwards since 2019). The company once had the market’s highest churn rate and lowest Net Promoter Score (NPS). Prescriptive analytics. Set KPIs that relate to your goals.

Analytics 106