2019 Churn Rate Vertical 
ConversionXL
MARCH 17, 2021
Companies experience a high churn rate because of bad product adoption. Our research showed that LTV was much higher compared to other verticals we have worked in the past which made the decision to change our approach a no-brainer. MQL cost significantly increased.
ConversionXL
NOVEMBER 5, 2020
Churn rate was high for a service that many organizations saw as a “nice to have.” Choose to expand vertically or horizontally. At the end of 2019, I noticed an increasing shift toward organic marketing in the ecommerce and consumer technology space. 3 ways to find proposition pivot or expansion opportunities.
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