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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2019. For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. Horizontal vs vertical vs diagonal lines. Vertical lines run perpendicular to the horizon.

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Common B2B Challenges and How To Solve Them

ConversionXL

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Here is what their founder Leo Mirsky told us in the early beginning of the collaboration: Marketing was a mystery to us.

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Emerging Manager Mode: The VC’s version of “Do things that don’t scale”

VC Cafe

Paul Graham’s recent essay, Founder Mode , describes the mindset that founders need to adopt to navigate the early stages of building a startup, and how they’re different than ‘manager mode’ which is traditional management/corporate best practices.

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Meet the new Cloud Unicorn from Israel: Melio raises $110m to transform B2B payments

Cracking the Code

The first time I met Matan, the founder of Melio, he told me that his mission was simple: he wanted to “help small businesses stay in business” by making B2B payments fast, simple and flexible. And he and his co-founders Ziv and Ilan made it happen: Melio’s now processing multi-billion dollar payment volumes less than two years after launch.

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Who are the Major Revenue-Based Investing VCs?

David Teten

RBI normally requires founders to pay back their investors with a fixed percentage of revenue until they have finished providing the investor with a fixed return on capital, which they agree upon in advance. For background, see Revenue-Based Investing: A New Option for Founders who Care About Control. Bigfoot Capital. Key elements: .

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Founder Nathan Barry launched in 2013 to help creators sell their books and courses but failed to meet revenue goals and eventually stalled. Image source.

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SXSW Pitch Finalist: Lofty AI

Austin Startup

As Jerry Chu , CEO and one of the Lofty AI Founders, explains, “our results speak for themselves. But my personal favorite part about San Francisco is the energy of the startup founders and the investor network. The investors are typically more experienced with venture investing, which is great for founders.