2019 Cofounder Vertical 
crowdSPRING Blog
DECEMBER 13, 2018
This is the most comprehensive guide online to creating a strong brand identity for your business or organization in 2019. For example, Charles Revson, founder of Revlon, always used to say he sold hope, not makeup. Horizontal vs vertical vs diagonal lines. Vertical lines run perpendicular to the horizon.
ConversionXL
MARCH 17, 2021
Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Here is what their founder Leo Mirsky told us in the early beginning of the collaboration: Marketing was a mystery to us.
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VC Cafe
SEPTEMBER 5, 2024
Paul Graham’s recent essay, Founder Mode , describes the mindset that founders need to adopt to navigate the early stages of building a startup, and how they’re different than ‘manager mode’ which is traditional management/corporate best practices.
Cracking the Code
JANUARY 25, 2021
The first time I met Matan, the founder of Melio, he told me that his mission was simple: he wanted to “help small businesses stay in business” by making B2B payments fast, simple and flexible. And he and his co-founders Ziv and Ilan made it happen: Melio’s now processing multi-billion dollar payment volumes less than two years after launch.
abovethecrowd.com
FEBRUARY 27, 2019
In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay. Often, investors miss out on vertically focused companies like RigUp as they find themselves overly anxious about TAM (total available market). This is a major “unlocking.”.
David Teten
AUGUST 19, 2019
RBI normally requires founders to pay back their investors with a fixed percentage of revenue until they have finished providing the investor with a fixed return on capital, which they agree upon in advance. For background, see Revenue-Based Investing: A New Option for Founders who Care About Control. Bigfoot Capital. Key elements: .
ConversionXL
JANUARY 18, 2022
It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Founder Nathan Barry launched in 2013 to help creators sell their books and courses but failed to meet revenue goals and eventually stalled. Image source.
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