ConversionXL

JANUARY 18, 2022

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Product marketing tells Bellroy that discomfort while sitting is a (literal) pain point for their male audience. It defines what you want to communicate to your audience and in what form. Take Bellroy , a leather accessories retailer.

Marketing 110

Marketing Product Audience Equity 110

ConversionXL

OCTOBER 16, 2022

The email list recipients weren’t the business’s target audience; Because of this, many had a negative buying experience; Half wrote negative reviews or warned friends to avoid the brand. No new customers made a second purchase and the company’s reputation suffered, reducing sales to below average for three months.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

YoungUpstarts

AUGUST 10, 2020

The industry is booming with the average revenue per user (ARPU) in the US expected to exceed $1,450 in 2020. As at March 2020, a staggering 88 percent of shopping carts were abandoned. Decades of spam may have given email a less than stellar reputation but it’s one of the most powerful tools in your marketing arsenal.

eCommerce 147

eCommerce SMS Email Video 147

Up and Running

NOVEMBER 2, 2020

This is true whether you’re selling directly to consumers or other companies — 96% of B2B customers prefer to use the internet to do business with manufacturers and vendors, according to data from Redstage. . Content marketing is the use of content to promote your brand and build trust between you and your audience.

Marketing 147

Marketing SEO Advertising Social Media 147

ConversionXL

JANUARY 18, 2022

In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest. Invest in relationships so when the time comes, your audience will instinctively choose your solution to fill their need. Studies show that only 5% of B2B customers are ready to buy.

Equity 94

Equity Marketing Social Media Software Review 94

Up and Running

JULY 7, 2021

Even using a slightly different shade, or an altered aspect ratio of 1%, will immediately hamper your brand reputation. The extra motif, theme, concept – something that will emotionally connect to your audience. Identify your target audience. Thus, you must find your target audience.

eCommerce 149

eCommerce Social Media Naming Technical Review 149

ConversionXL

MAY 27, 2020

I’ve been in the B2B link-building game for almost five years, and the true value of link building isn’t quick fixes. B2B copywriting almost always requires more skill and time compared to B2C. For example, Reputation Management took a study produced by Forrester Consulting and updated it with new numbers and findings. .

B2B 142

B2B Social Media Email Campaign 142