Remove 2020 Remove Audience Remove Vertical
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Predictions for 2020 and the decade ahead

Eric Friedman

The first cross platform audience wars will start with interoperability being at the center. The best game will get the biggest audience, and all the time/energy/attention of getting “stuff” in a game can be transferred over. 8/ Deep Fakes become a huge problem for the 2020 elections. Happy 2020!

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Common B2B Challenges and How To Solve Them

ConversionXL

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. It goes without saying, the more you know about each segment of your target audience, the better equipped you are to serve them.

B2B 150
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10 Ways to Adapt Your Marketing Strategy in a Crisis

Up and Running

In the wake of COVID-19, businesses have been affected across almost every vertical. One of the best ways to maintain trust with your audience is by fostering open, honest communication. By keeping your customers in the loop about a crisis that your company is facing, you are able to strengthen the bond with your audience.

Marketing 171
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

Their predominantly male audience has a problem: fitting a full wallet into their back pocket. Product marketing tells Bellroy that discomfort while sitting is a (literal) pain point for their male audience. It defines what you want to communicate to your audience and in what form. Take Bellroy , a leather accessories retailer.

Marketing 110
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

Brand awareness metrics should also be broken down by segment, to understand which audiences your messaging is resonating with most, and to identify areas for improvement. This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Take AirHelp , an air passenger rights advocate.

Metrics 157
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Roundtable For Entrepreneurs: Check Out Stanzr

ReadWriteStart

And, as we brainstormed with today's audience, they suggested other excellent use cases, including one for product managers to discuss feature-function priorities with customers and prospects. She writes the blog Sramana Mitra On Strategy and is author of the Entrepreneur Journeys book series and Vision India 2020. PTA Portals.

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SXSW Pitch Finalist: Looxid Labs

Austin Startup

The Forrest Four-Cast: February 13, 2020 Imagine VR/AR/MR systems that truly understand how users think and feel. One of the 50 finalists for SXSW Pitch 2020 , Looxid Labs is working on that, serving VR companies in gaming, healthcare, commerce, and education. What’s your top goal for Looxid Labs in 2020?