2020 B2B Vertical 
ConversionXL
MARCH 17, 2021
From long sales cycles to trying to stand out from the sea of sameness, B2B companies face an uphill battle from the start. While thousands of B2B organizations struggle, plenty are able to develop long-term success. Common B2B marketing challenges. So what does it take? Let’s dive in.
Cracking the Code
JANUARY 25, 2021
The first time I met Matan, the founder of Melio, he told me that his mission was simple: he wanted to “help small businesses stay in business” by making B2B payments fast, simple and flexible. More than 40% of B2B transactions in the US, which is roughly a $25 trillion market , are still made with paper checks compared to 5-7% for consumers.
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Eric Friedman
JANUARY 3, 2020
With the stock price off since IPO and the need to “rollup” enterprise chat + video MSFT takes a swing at solving a huge b2b problem with a startup friendly platform. 8/ Deep Fakes become a huge problem for the 2020 elections. Happy 2020! Seeing the world, augmented by tech, becomes a reality.
ConversionXL
JANUARY 18, 2022
This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful. You might know your target customer better or they might have changed completely (just look at what happened in 2020).
Duct Tape Marketing
OCTOBER 23, 2024
Steve Oriola is a tenured CEO with over two decades of experience scaling dynamic B2B SaaS platforms, including Act!, He is a tenured CEO with more than two decades of experience scaling Dynamic B2B SaaS platforms, including Act! A statement like that, you go into a particular vertical and it stands on its head.
abovethecrowd.com
FEBRUARY 27, 2019
In 1999, Jack Ma created Alibaba , a Chinese-based B2B marketplace for connecting small and medium enterprise with potential export opportunities. In many cases, a deeper focus on a particular category or vertical allows these marketplaces to distinguish themselves from broader marketplaces like eBay. This is a major “unlocking.”.
Austin Startup
FEBRUARY 27, 2020
The Forrest Four-Cast: February 27, 2020 A B2B tech company, Flugauto is developing a world-class UAV platform for aerial delivery of industrial cargo for the energy industry. B2B customers simply book on their platform and sit back until the goods are delivered. What is your top goal for Flugauto for 2020? Blockchain.
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