2020 Churn Rate Software Development Technology 
ConversionXL
MARCH 17, 2021
Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Companies experience a high churn rate because of bad product adoption. Let’s dive in. Common B2B marketing challenges.
Up and Running
DECEMBER 24, 2020
Gartner predicted that “By 2020, all new entrants and 80% of historical vendors will offer subscription-based business models.” Everything from software, to digital goods, eCommerce packages, and even newsletter based subscription boxes. Software development can be especially competitive.
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