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Common B2B Challenges and How To Solve Them

ConversionXL

Last September (2020), six months after the 1st lockdown, my co-founder Vladimir Blagojevic and I decided to run market research to figure out what challenges B2B companies face and how they solve them. Here is what their founder Leo Mirsky told us in the early beginning of the collaboration: Marketing was a mystery to us.

B2B 150
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SXSW Pitch Finalist: Sapient

Austin Startup

Sapient’s Sam Parks and Martin Koch have developed a smart outlet system for commercial deployment The Forrest Four-Cast: January 28, 2020 If Sam Parks , CEO and co-founder of Sapient Industries , weren’t working for his startup, he’d be working as a scientist, using his background in nanotechnology as an applied physicist.

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SXSW Pitch Finalist: LexSet

Austin Startup

The LexSet Co-Founders (left to right) CEO Francis Bitonti , President Leslie Oliver Karpas , and COO Azam Khan won $250,000 in Verizon’s Built on 5G Challenge The Forrest Four-Cast: March 3, 2020 LexSet serves AI engineers, especially those with limited resources, with a better way to annotate photos.

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Meet the new Cloud Unicorn from Israel: Melio raises $110m to transform B2B payments

Cracking the Code

The first time I met Matan, the founder of Melio, he told me that his mission was simple: he wanted to “help small businesses stay in business” by making B2B payments fast, simple and flexible. And he and his co-founders Ziv and Ilan made it happen: Melio’s now processing multi-billion dollar payment volumes less than two years after launch.

Israel 62
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Flexible VCs With Structures Between Equity and Revenue-Based Investing

David Teten

(co-written with Jamie Finney, Founding Partner at Greater Colorado Venture Fund. This essay is part of a series on alternative VC: I: Revenue-Based Investing: a new option for founders who care about control. III: Why are Revenue-Based VCs investing in so many women and underrepresented founders?

Equity 78
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Why Defense Could Now Be a Market for Startups

Steve Blank

Jeff Decker is a co-instructor of the Hacking for Defense class and the Stanford program director. The military awarded $445 billion in contracts in 2020. To attract interest the Defense Department is handing out unprecedented numbers of small contracts and in 2020 seeded 1,635 firms with more than $1.5 He’s a former U.S.

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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. Founder Nathan Barry launched in 2013 to help creators sell their books and courses but failed to meet revenue goals and eventually stalled.

Marketing 110