If You Don’t Like Sales, Don’t Start a Company
Hunter Walker
DECEMBER 30, 2024
As a cofounder you are *always* selling. To customers, to investors, to press, to team members, to potential hires, to partners. Even if you’re the most technical CTO out there, you have to get comfortable with this reality. Being ‘ PLG ‘ doesn’t solve for this. Hiring a recruiter doesn’t solve for this. Having a cofounder who loves selling doesn’t (fully) solve for this.
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