Remove Acquisition Remove Advertising Remove Product Development Remove Software Development
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Twitter Link Roundup #130 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Six Myths of Product Development – [link]. Building It Is Not Enough: 5 Practical Tips On User Acquisition – [link]. Unlimited Vacation Doesn’t Create Slackers–It Ensures Productivity – [link]. Six Myths of Product Development – [link]. – [link].

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Highlights from the 2009 Business of Software Conference

Software By Rob

Geoffrey Moore Author of Crossing the Chasm and four other books, Geoffrey Moore has been thinking about high-tech product development longer than most of have been doing anything on a computer. These highlights focus on the key points I took away from my favorite talks.

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How to Set Up a Corporate Innovation Outpost That Works

Steve Blank

Time horizons for Return on Investment from a VC investment may be 7+ years, ROI from the acquisition of an earlier stage company, 4-5 years and the ROI from acquisition of a mature company, 2-3 years.) In Stage 2, the corporation adds venture capital and/or mergers-and-acquisition teams to provide these functions.

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10 Ways A Business Owner Can Save Money

YoungUpstarts

They are completely free platforms upon which companies can advertise, promote, and even sell their products and services —— absolutely free. While all of these platforms offer paid advertising and awareness campaigns, thrifty and smart business owners know how to optimize their free accounts to leverage their marketing efforts.

Cloud 113
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Lean Startups aren't Cheap Startups

Steve Blank

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) are all expensive and potentially fatal distractions if done before you have found product/market fit and a repeatable sales model. Where is the budget for purchasing the type of product you’re selling?

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How to Avoid the Three Startup Danger Points

Software By Rob

(I’ve written an entire section on the “#1 goal of your website&# in my upcoming book, Start Small, Stay Small: A Developer’s Guide to Launching a Startup ). The bottom line here is to take your launch seriously, as seriously as you’ve taken your product development.

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Debt, Equity and a Third (and Fourth) Thing that Might Work Better

Software By Rob

That’s when you find one or more (future) customers that help fund your product development in exchange for input into the process and free or highly discounted use of the software. I was surprised by this, as I thought Seth was going to discuss another option I’ve seen used with great success: customer financing.

Equity 42