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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

They already had a completed product and a distribution deal with the largest affiliate network company, Commission Junction. The affiliate networking market alone is about a $2 billion industry now. The problem is that the average value of products that sell on affiliate networks is sub $100.

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Be Real-World Smart: A Beginner's Advanced Google Analytics Guide

Occam's Razor

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Question time for your Acquisition, Design and Merchandizing team. Very nicely summarized above. A lousy 17%. See what I mean?

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. here are the metrics I’d recommend to analyze your acquisition greatness: Delivery rate = (# of emails sent – # of bounce backs) / # of emails sent. But there is more….

Metrics 138
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

(To see the video above, please click the image, and then click on the Play button.). Skype and Zoom are useful for video/audio conferences. Foundry Group is using their portfolio company Monday to aggregate portfolio companies’ job postings on their own jobs page; Point Nine Capital uses Recruitee for the same purpose.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? So, the campaign could be Social, Organic Search, Email, Display, Affiliate, Referring Site … anything really. You don't have to do attribution analysis for all your conversions in aggregate.

Channel 162
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How To Make Your Products More Accessible To Online Customers

YoungUpstarts

This is never going to be just a one-off acquisition of a set of skills, you are going to have to evolve with the media and that evolution is going to be rapid and it’s going to be diverse, so you had better get used to it. Create images or videos for Instagram and Pinterest and then add a clickable link through to a contact form on your bio.

Customer 133
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UTM Parameters: A Complete Guide for Traffic Attribution

ConversionXL

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. organic post on Facebook, tweet, video on a brand’s YouTube channel, affiliate link).

Analytics 118