Acquisition Affiliate B2B Video 
ConversionXL
JANUARY 18, 2022
Bellroy follows this with a brief animated video that uses storytelling ( scientifically linked to emotional responses ) to describe common pain points and answer the critical question, “Why do I need it?”. Here’s a video on Twitter featuring their products being packed away onto airplanes and put through trials: Image source.
SoCal CTO
NOVEMBER 17, 2009
I’m more familiar with content marketing in B2B Marketing. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost! Again, an interesting topic to discuss.
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ConversionXL
MAY 27, 2022
B2B demand generation focuses on ROI. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. A visual learner, for example, might watch a YouTube video before signing up for a webinar. Which have the most potential? The metrics.
ConversionXL
NOVEMBER 22, 2022
Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.
Occam's Razor
JANUARY 6, 2010
I hope that before you go for massive web analytics glory that your use your wonderful powers first to make sure your site and customer acquisition strategy does not suck. Set out the tasks, identify your audience, test happens, you watch the video and read comments, you cry, you fix things, you become rich. I mean count them.
Occam's Razor
APRIL 25, 2011
Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Have a balance in your spend between acquisition and website. Spend loads on acquisition, but also spend loads on creating websites that deliver on your promises. Auto-Play videos [via Joe Teixeira]. "Can
Occam's Razor
FEBRUARY 10, 2016
While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Lameness ensues.
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