SoCal CTO

NOVEMBER 17, 2009

Then I check and manage our Google Adwords campaign and check our analytics/stats. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost! Great posts.

Southern California 170

Southern California Acquisition Cost Customer 170

Both Sides of the Table

FEBRUARY 21, 2010

We have run very successful campaigns by brands such as Sony, NBC, Microsoft, Universal, Clicker and others. We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. Early evidence is good. with some results significantly higher.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Gust

SEPTEMBER 27, 2014

Browse through the many hundreds of video answers to startup questions that we’ve filmed from the world’s leading VCs and angels. Luminaries contributing to the Gust video library include Dave McClure , David Hornik , Esther Dyson , Howard L Morgan , Josh Kopelman , Mark Suster and many others.

Angel Groups 159

Angel Groups Elevator Pitch Software Review Deal Flow 159

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Customer acquisition cost: Prevent reckless spending Where to track CAC 13. Digital marketing metrics are values that are used to track and measure campaign performance. Marketing metrics are a competitive advantage.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MAY 27, 2022

Each marketing campaign should have one specific message based on a single idea. Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. A visual learner, for example, might watch a YouTube video before signing up for a webinar.

Demand 115

Demand Affiliate Audience Leadership 115

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. Sign up for your websites campaigns using your personal email address. Especially at the really simple and basic things. See how the emails look.

Analytics 99

Analytics Web Campaign PPC 99

Occam's Razor

JULY 18, 2011

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition. Optimal Acquisition Email Metrics. You can’t track everything.

Metrics 138

Metrics Campaign Email Marketing 138

Hearpreneur

JANUARY 5, 2022

We will create an appealing referral campaign in 2022. This isn't the same as an influencer campaign. With the goal of increasing our customer engagement, we will be pivoting away from quick traditional ads, and utilize newsletters, blogs, and long-form video to tell our story and those of our customers. Photo Credit: Adam Wood.

Entrepreneur 115

Entrepreneur Affiliate Green Cloud 115

ConversionXL

MAY 11, 2013

Call tracking is a method of generating unique phone numbers to track the overall effectiveness of a campaign where the primary call to action involves your customer calling the business. Doing this decreased their Cost Per Acquisition by 30% and tripled their mobile acquisition within the first year. Inclusion of video.

Analytics 116

Analytics Phoenix PPC Campaign 116

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Then, answer the questions you come up with in your product launch campaign.

Product 96

Product Social Media Audience Software Review 96

Both Sides of the Table

MAY 4, 2010

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. If you want to watch just parts of the video we went exactly in this order so you can more easily orient yourself to what you want to hear. Make sure you understand the limitations, which we discussed in depth in the video. businesses.

IPO 236

IPO .Net Venture Capital Strategic Investors 236

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

SEPTEMBER 19, 2011

We have to have a robust Affiliate network. Maybe it is Affiliate and Paid Search. We'll measure Revenue, Profit (the money we make less cost of goods sold), Expense (cost of campaign), Net (bottom-line impact). A little army in your company runs the TV campaigns. A lone intern is your email campaign people cost.

.Net 120

.Net Campaign Channel Analytics 120

ConversionXL

FEBRUARY 3, 2022

A headline: A catchy summary of your offer; A sub-headline and supporting copy: An explanation of your product and why people should use it; A hero shot: A product image or video that reinforces your message. An introductory video reinforces the message. Continue optimizing your campaign until you’ve achieved the desired results.

Product 102

Product Marketing Social Media Channel 102

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? All standard reports in Google Analytics give 100% of conversion credit to the last "campaign" prior to the conversion. Campaign is defined as anything but Direct traffic. That is so cool.

Channel 162

Channel Analytics Campaign Conversion 162

Hearpreneur

DECEMBER 11, 2017

This combination allows us to streamline our process and execute influencer marketing campaigns at scale. To start, our team is made up of media and technology experts who have sold companies or been a part of acquisitions/IPOs. November 2013 – InstaElite launches first-ever influencer affiliate network for Instagram.

Software 49

Software Marketing Entrepreneur North America 49

Occam's Razor

APRIL 25, 2011

That means I get to spend loads and loads of time across many industry verticals, see many many campaigns, translate many many foreign websites (thanks Google Chrome for auto-translate!) Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Auto-Play videos [via Joe Teixeira]. "Can

Marketing 127

Marketing Flash Analytics Web 127

ConversionXL

OCTOBER 19, 2021

Results can also be filtered by Posts, People, Photos, Videos, Marketplace, Pages, Places, Groups, and Events to deep dive into the brand’s Facebook presence. As well as the standard About, Photos, and Videos tabs, Buffer includes Reviews, Events, and Community tabs. This gives you one more way to get visitors to take action. .

Marketing 134

Marketing Audience Social Media Algorithm 134

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? It does not happen automatically. What keyword exactly?

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Question time for your Acquisition, Design and Merchandizing team. Affiliates! Cheat Sheet for Video Ads!), A lousy 17%.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Sign up today!

Web 139

Web Analytics Technical Review Affiliate 139

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. You can do this very easily by running a Google Adwords campaign.

API 167

API Viral Startup Retention 167

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). You want sales, yes. It is also rude.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

MAY 30, 2017

Using a service like Retargeter, you could run a campaign that leverages banner ads, video, and sidebar advertising, that highlights your customer satisfaction policies. Harris Interactive has found that 56% of customers would be willing to switch brands based on better customer service options.

Analytics 126

Analytics Conversion eCommerce Technical Review 126

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The response to the video I shared of my presentation – How I Made $180,000 Profit Buying And Selling Websites Part Time – was awesome, and as I promised, here is the text transcript for you. I’ll also include the MP3 download if you just want the audio without the video. I like to write, but not that much.

Technical Review 73

Technical Review Software Review Prospectus Audience 73

David Teten

DECEMBER 3, 2019

(To see the video above, please click the image, and then click on the Play button.). We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Skype and Zoom are useful for video/audio conferences. you can see the video here. 3) Raise capital. I personally use Salesforce.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

MAY 18, 2010

Acquisition. Segment Category #1: Acquisition. Acquisition refers to the activity you undertake to attract people (or robots!) This would include campaigns you run, like pay per click marketing (PPC), email, affiliate deals, display / banner ads, facebook marketing campaigns. Television campaigns.

Analytics 124

Analytics Web Acquisition Metrics 124

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Impressions?

Metrics 153

Metrics Web Analytics CPA 153

Occam's Razor

OCTOBER 10, 2011

On a blog, YouTube: Amplification = # of Share Clicks Per Post (or Video). On a Blog, YouTube: Applause Rate = # of +1s and Likes Per Post (or video). Once you have your highest level segmented view of the acquisition strategy, above, you can in two seconds segment down to individual channels you participate in. Shoot for that.

Social Media 166

Social Media Metrics Conversion Media 166

Software By Rob

FEBRUARY 10, 2009

But I found the conversion rate for beach towel related search terms to be fairly low, the competition for the terms on Adwords was fairly high, and with beach towel margins being what they are, the Adwords campaign about broke even, which made it more of a hassle than it was worth. No affiliation to either #19 maxwell on 02.27.09

Design 51

Design Software Review Marketing Software Developers 51

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Videos/presentations. Use us to power any video chat applications (talkshow, education apps, collaboration, etc). We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Camera, video, and most of the APIs described above for web Tools). Campaign Monitor.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

APRIL 12, 2012

The Wonderbra ‘Hello Boys’ campaign is a great example. Ion Interactive was testing a landing page for a video game. For Affiliate Marketing traffic, landing page C resulted in a 39% increase in sign ups over landing page A and a 30% increase in sign ups over landing page B. So when does sex sell? Sex has a proven track record.

Advertising 118

Advertising San Francisco Florida PPC 118