Startup Lessons Learned

SEPTEMBER 22, 2008

is an elegant way to model any service-oriented business: Acquisition Activation Retention Referral Revenue We used a very similar scheme at IMVU, although we werent lucky enough to have started with this framework, and so had to derive a lot of it ourselves via trial and error. The AARRR model (hence pirates, get it?) Expo SF (May.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

Seeing Both Sides

FEBRUARY 25, 2016

The Growth Manager function typically lives at the intersection of marketing and product development, and is focused on customer and user acquisition, activation, retention, and upsell. For instance, should resources go to user acquisition or to combatting churn? Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships.

Management 20

Management Analytics Technical Review Framework 20

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

MAY 27, 2022

The channels. email nurturing, retargeting) require specific channels. Others span multiple channels. Which channels have the best engagement? Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. The metrics.

Demand 115

Demand Affiliate Audience Leadership 115

Occam's Razor

JANUARY 6, 2010

One was extolling the wonderfulness of their multi channel campaign tracking. No amount of great multi channel tracking will save this company, they suck at the basics. Not your api driven integrated massively multi channel attribution analyzed campaign lifetime databases. That's sucking. Find the biggest abandonment page.

Analytics 99

Analytics Web Campaign PPC 99

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Your brand (and product) should be easily recognizable no matter the channel you’re promoting it on.

Product 96

Product Social Media Audience Software Review 96

Both Sides of the Table

MAY 4, 2010

They were started in affiliation with IdeaLab and were the first-round lead in PayPal. If you want to watch just parts of the video we went exactly in this order so you can more easily orient yourself to what you want to hear. Make sure you understand the limitations, which we discussed in depth in the video. businesses.

IPO 236

IPO .Net Venture Capital Strategic Investors 236

www.ashmaurya.com

AUGUST 29, 2012

There are many channels that can produce your first early customers and contacts, but the one I see most often is cold email. You then package that material into an e-book, report, video, or other media. If that isn ‘t possible in a particular niche then I go for geographic locality, shared affiliations, or alma maters.

Email 52

Email Customer Tennessee Software Review 52

ConversionXL

FEBRUARY 3, 2022

A headline: A catchy summary of your offer; A sub-headline and supporting copy: An explanation of your product and why people should use it; A hero shot: A product image or video that reinforces your message. An introductory video reinforces the message. It uses the PAS formula to create an emotional connection: Problem.

Product 102

Product Marketing Social Media Channel 102

Occam's Razor

SEPTEMBER 19, 2011

With a plethora of digital media channels at our disposal and new ones on the way every day(!), How do you figure out which channels to invest in more and which to kill? Oh, and the killer question… if you invest in multiple channels, how much incrementality does each channel bring to your bottom-line?

.Net 120

.Net Campaign Channel Analytics 120

Occam's Razor

FEBRUARY 10, 2016

Hence, analytics framework to represent end-to-end business measurement is called Acquisition – Behavior – Outcomes. Not Acquisition – Behavior – Conversions. As analysts we have an out-sized obsession with Acquisition and with Outcomes. In your Acquisition folder in GA there is a Behavior report.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

Hearpreneur

DECEMBER 11, 2017

We offer 3 turn-key products: Branded content: Marketers are given the opportunity to hire influencers solely to shoot or act as talent in branded content that will be used on their brand’s owned and operated channels. To start, our team is made up of media and technology experts who have sold companies or been a part of acquisitions/IPOs.

Software 49

Software Marketing Entrepreneur North America 49

Occam's Razor

APRIL 25, 2011

Not spending 15% of your Marketing budget, every month, on experimenting with new techniques / channels / ideas. Why not keep sending emails / spending on AdWords / running affiliate programs / buying display only on MSN. Have a balance in your spend between acquisition and website. Auto-Play videos [via Joe Teixeira]. "Can

Marketing 127

Marketing Flash Analytics Web 127

ConversionXL

MAY 11, 2013

For example, if your marketing campaign consists of PPC, Tradeshows, and Radio Ads, each marketing channel is assigned a different phone number so you could measure both volume and quality of phone conversation. Doing this decreased their Cost Per Acquisition by 30% and tripled their mobile acquisition within the first year.

Analytics 116

Analytics Phoenix PPC Campaign 116

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. Question time for your Acquisition, Design and Merchandizing team. Very nicely summarized above. A lousy 17%. See what I mean?

Analytics 60

Analytics Metrics eCommerce PPC 60

ConversionXL

OCTOBER 19, 2021

Results can also be filtered by Posts, People, Photos, Videos, Marketplace, Pages, Places, Groups, and Events to deep dive into the brand’s Facebook presence. As well as the standard About, Photos, and Videos tabs, Buffer includes Reviews, Events, and Community tabs. This gives you one more way to get visitors to take action. .

Marketing 134

Marketing Audience Social Media Algorithm 134

Occam's Razor

FEBRUARY 20, 2012

Disclosure: I'm not affiliated with nor do I know anyone at Credit Karma.]. Affiliate links (Take Offer, Compare Rates) that link to other sites from which Credit Karma makes commissions. If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Sign up today!

Web 139

Web Analytics Technical Review Affiliate 139

Hearpreneur

MAY 15, 2019

I loved working for start-ups, except for the being laid-off part, as a result of acquisition or pivot. It was on YouTube where I found other people who are also battling acne and they inspired me to start my YouTube channel and share my own acne experience to the world. #3- Being laid-off. Photo Credit: Kristie Jones.

Fractional CTO 121

Fractional CTO Entrepreneur CTO Hire LLC 121

Occam's Razor

JULY 18, 2011

Email remains an immensely credible and profitable channel, with an immense reach to boot. Your company cross-channel outcomes data. Multi-channel customer purchase behavior, customer lifetime value. For everything you do it is important to measure your effectiveness of all three phases of your effort: Acquisition.

Metrics 138

Metrics Campaign Email Marketing 138

VC Cafe

SEPTEMBER 5, 2012

They should understand the different states of the user (Acquisition, Activation, Retention, Revenue) and focus on moving users from one state to the next. In a nutshell: Acquisition - Get people to hear about your product from press, blogs and social channels. First Steps in Growth Hacking for Startups. Rinse and repeat.

API 167

API Viral Startup Retention 167

ConversionXL

FEBRUARY 26, 2020

results) to the correct traffic source to compare the performance of marketing activities across various channels. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? How are they arriving at our website? utm_medium.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. At the end of this exercise, you'll end up with a really great understanding of what each of your marketing/acquisition strategy is solving for.

Framework 164

Framework Marketing Metrics Audience 164

Entrepreneurs-Journey.com by Yaro Starak

JUNE 19, 2010

The response to the video I shared of my presentation – How I Made $180,000 Profit Buying And Selling Websites Part Time – was awesome, and as I promised, here is the text transcript for you. I’ll also include the MP3 download if you just want the audio without the video. I like to write, but not that much.

Technical Review 73

Technical Review Software Review Prospectus Audience 73

David Teten

DECEMBER 3, 2019

(To see the video above, please click the image, and then click on the Play button.). A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . Skype and Zoom are useful for video/audio conferences. you can see the video here. I personally use Salesforce.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MAY 30, 2017

Using a service like Retargeter, you could run a campaign that leverages banner ads, video, and sidebar advertising, that highlights your customer satisfaction policies. Harris Interactive has found that 56% of customers would be willing to switch brands based on better customer service options.

Analytics 126

Analytics Conversion eCommerce Technical Review 126

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Google Plus.

Social Media 166

Social Media Metrics Conversion Media 166

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Cost Per Acquisition. Impressions?

Metrics 153

Metrics Web Analytics CPA 153

The Next Web

MAY 5, 2013

At a startup, you may not know who your core customer base is, why they buy your product (or whether they will at all), what marketing channels will work the best. Paid Acquisition: There are many types. Content Marketing: Leveraging blog posts, infographics, and viral videos to increase brand awareness and site traffic.

Marketing 165

Marketing Viral SEO Analytics 165

Occam's Razor

MAY 18, 2010

The multi-channel strategy you are executing is unique. Acquisition. Segment Category #1: Acquisition. Acquisition refers to the activity you undertake to attract people (or robots!) Acquisition also includes search engine optimization (SEO), because it is an activity on which you spend time and money.

Analytics 124

Analytics Web Acquisition Metrics 124

ConversionXL

DECEMBER 3, 2018

Netflix had barely started experimenting with online video. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. Most niche industries have some form of representation on these channels, like: This subreddit for commercial audio-visual engineers.

B2B 133

B2B Marketing SEO Search 133

techcrunch.com

OCTOBER 23, 2010

Twitter is an excellent distribution channel for us. (B) We help first time buyers of Online Video Platforms make a smart purchase decision. link] Readings and videos for new entrepreneurs [.] Seems like a hell of a lot of advantage to have, on top of a great founding team, when heading into a startup. (A) Keep it coming.

Technical Review 84

Technical Review Cofounder Technical Cofounder Software Review 84

www.vccafe.com

MARCH 11, 2013

Videos/presentations. Use us to power any video chat applications (talkshow, education apps, collaboration, etc). We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Camera, video, and most of the APIs described above for web Tools). Market Research. LaunchRock.

Software Review 53

Software Review Technical Review Startup 53