Acquisition Affiliate Media Viral 
ConversionXL
FEBRUARY 3, 2022
Neither would have achieved virality had customers not received something tangible for their efforts. Acquisition. For each potential channel, look at: Customer acquisition cost How many customers you can reach Whether the channel reaches the right audience. Instead, they could simply click a link and enter an email address.
A Smart Bear: Startups and Marketing for Geeks
OCTOBER 11, 2010
We're going to use an affiliate program so our customers sell it for us.". We're putting a 'Retweet' button inside the product to encourage viral growth.". This is the viral step: Having trialed the tool, the stranger might use it herself, then more people find out about it, and so forth. "We're going to get reviews on blogs.".
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YoungUpstarts
OCTOBER 4, 2015
The greatest challenge of the social media age isn’t to grow the largest fan or follower base. Nor to achieve the greatest “virality” in our digital campaigns. Rather, it is this: “How can we better reach prospects, convert them to customers, and serve their interests through social media?”. 23 ways to use Social CRM.
ConversionXL
FEBRUARY 12, 2019
In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about.
Up and Running
JULY 26, 2016
These may range from joining an affiliate marketing platform to trying new Google AdWords keywords. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel.
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). Marketing first. Product second.
Hippoland
AUGUST 8, 2018
One thing I’ve noticed is that almost every repeat, previously-successful-founder focuses on the same thing for their respective startups: customer acquisition. A typical ad-based revenue stream on a media website is around $5 per 1000 eyeballs ($5m CPM and give or take $1-$20ish CPMs). Marketing first. Product second.
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