The Next Web

JANUARY 26, 2014

Jon Yongfook is a serial entrepreneur based in Asia. If a big corporation is pushing a new product, you might expect them to take out TV ads, online ads, maybe hire a PR agency and set up big distribution partnerships. Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. So what do startups do?

Thailand 167

Thailand Social Network PPC Singapore 167

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US). The reduced TV ads you have to run.

Metrics 165

Metrics Advertising Marketing Social Media 165

Cracking the Code

OCTOBER 10, 2008

Save Asia for post-IPO Single instance, multi-tenant, single datacenter - Have only one version of the code in production. The CLTV is the net present value of the recurring profit streams of a given customer less the acquisition cost. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2.

Software Review 48

Software Review North America Europe Metrics 48

Cracking the Code

FEBRUARY 4, 2008

Among others, I would quote the Bladelogic IPO, the acquisition of Postini by Google for $625m, the two largest SaaS deals in history signed by Cornerstone OnDemand (160k and 350k seats), Eloqua almost doubling its revenues and LinkedIn adding more than 10m users. Save Asia for post-IPO. Popular Media: the key to viral marketing.

Software Review 48

Software Review South Korea IPO Portfolio 48