Remove Acquisition Remove Audience Remove Curation Remove Reputation
article thumbnail

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

Microsoft Surface curates content by sharing its users’ art and testimonials and responding to their posts. Both of these brands involve their target audience. It shows the audience that their brands are accessible, interested in them, and—through customers, influencers, and thought leaders’ validation—trustworthy.

article thumbnail

7 Keys To An Engaging Framework For Social Media Mktg

Startup Professionals Musings

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Steps To A Winning Social Media Marketing Campaign

Startup Professionals Musings

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

article thumbnail

7 Keys to Positive Results Utilizing Social Media

Startup Professionals Musings

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

article thumbnail

7 Steps to Productive Business Use of Social Media

Startup Professionals Musings

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

article thumbnail

Trial and Error for Business Social Media Will Fail

Startup Professionals Musings

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

article thumbnail

A Complete Guide to Account-Based Marketing: Win Over Your Ideal Customer

ConversionXL

ABM teams then began curating content and tagging it by use case, industry, and persona. Snowflake used content marketing platform Uberflip to curate and tailor content for specific accounts, using a variety of marketing tactics, including ads, email marketing, direct mail, and sponsored content. If not, they drop out.