ConversionXL

NOVEMBER 24, 2021

If we’re a B2B company selling into brick-and-mortar retail environments, and we’re looking to find an audience of retail executives, we’ll start with a simple Google search. But if someone looks you up, and finds someone else [with the same name] whose interest is kite surfing, that doesn’t do you any good.

Reputation 134

Reputation Audience Management Social Media 134

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. The second relies on retention. The second type is winning. Cohort metrics can help drive more repeat customers.

Retention 126

Retention Analytics Campaign eCommerce 126

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. What's your name? John Jantsch (05:07): Yeah.

Marketing 75

Marketing Differentiation B2C PR 75

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. That would mean the 1100 new customers in March are the result of February’s acquisition cost. The freemium version influences acquisition of new users. This will help you attribute the conversion to the correct acquisition cost. The key takeaway?

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. This is particularly true for complex verticals such as B2B SaaS products, where product marketing’s ability to pinpoint users with the most need and educate them on product features and benefits proves useful.

Marketing 110

Marketing Product Audience Equity 110

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. Louis is a fractional CMO for B2B companies, and mentors startups at MIT. And I, that's really my expertise.

B2B 82

B2B Marketing B2C ChatGPT 82

ConversionXL

NOVEMBER 8, 2018

Are there use cases for voice search in B2B? Notably, Dean continued, “the growth in voice isn’t coming 100% from smart speakers like Google Home, which aren’t super relevant for B2B companies anyway. Instead, a good chunk of all searches are becoming voice searches on mobile phones and—important for B2B—desktops.”.

B2B 100

B2B eCommerce Search Non-Compete 100

ConversionXL

MAY 27, 2022

The average B2B buyer has 27 brand interactions before deciding. Only around 10–15% of B2B leads turn into paying customers, and it’s because tactics optimizing for the early stages of the funnel only cater to early-stage goals. Other times, they’ll focus on a particular channel or initiative.

Demand 95

Demand Management B2B Campaign 95

Austin Startup

OCTOBER 15, 2017

In the torrent of real and fake news, what’s his competitive edge other than name recognition? We had to estimate hardware costs at various volume levels, distribution channel discounts, competitive pressures from Imsai and a few others, and then decide to go to market with a strong conviction in our pricing strategy.

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

ConversionXL

MARCH 28, 2017

best for B2B). If [company name] were a person, what kind of person would it be? (or Here is her magic “cold” outreach template: Hi [Name], I found your profile on LinkedIn and wondered if you’d be interested in participating with a research study I’m running geared towards [their field of expertise]. Your name].

Conversion 48

Conversion B2B Naming Acquisition 48

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization. Let’s rewind for just a moment, however.

Metrics 133

Metrics B2C B2B Channel 133

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. If we look at the hierarchy of marketing data, it goes something like this: Acquisition (e.g. What is attribution?

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization. Let’s rewind for just a moment, however.

Metrics 100

Metrics B2C B2B Channel 100

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. ABM is a full-court press to build powerful engagement with contacts on the channels that they’re most active. Individuals don’t make B2B buying decisions; groups do. That’s how account-based marketing got its name. ABM isn’t a quick and easy win. Do they get along?

Customer 98

Customer Marketing Channel Acquisition 98

Duct Tape Marketing

OCTOBER 17, 2018

I actually did a study on this a few years ago, and I looked at 351 B2B companies with 50 to 1000 employees, and there was a huge difference between the software companies and the non software companies. And then the third thing about the customer is to focus more on customer retention and growth and not so much on new customer acquisition.

Marketing 56

Marketing Social Media Analytics Software 56

ConversionXL

FEBRUARY 26, 2014

Learn the release schedules for new products, new content, new campaigns within other channels. 24/7 online retailers could apply this same tactic for Campaigns that focus around getting people to contact the business for special deals, or b2b Campaigns that connect visitors to inside sales. What days of the week does support work?

PPC 111

PPC Widget Campaign Technical Review 111

Duct Tape Marketing

APRIL 14, 2022

They can keep doubling down on advertising with the digital goliaths of today or begin to diversify and invest in other marketing channels, with an eye toward the future. So yeah, I, there there's some confusion around these terms, partner, marketing partnership, marketing affiliate market, and you have influencer and B2B.

Marketing 89

Marketing Affiliate Software Review Channel 89

ConversionXL

JANUARY 18, 2022

Studies show only 5% of B2B buyers are ready to buy right now. It happens when a customer can name your brand when reminded of what you sell (aided recall) or without that reminder (unaided recall). Brand awareness marketing aims to make your brand the name people think of first and trust above all others.

Audience 122

Audience Technical Review Social Media Campaign 122

Duct Tape Marketing

FEBRUARY 6, 2024

Explore the impact of dark social on brand discovery and gain insights into the four key channels for optimization: traditional search engines, rented channels like social media, earned media through endorsements and PR, and emerging media such as voice and AI platforms. So it's not just sort of a one. And that's the other thing.

Engineer 64

Engineer SEO ChatGPT Channel 64

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. via B2B Marketing Alliance ]. For good reason.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

OCTOBER 25, 2018

It’s hard to do, which is why most demand generation advice merely advocates adding another channel or tool to the heap. At a bare minimum, correct goal tracking in Google Analytics identifies the most valuable on-site user behaviors and attributes them to a marketing channel. But demand generation isn’t a pile of tactics.

Demand 132

Demand Vertical Campaign Channel 132

ConversionXL

SEPTEMBER 22, 2020

For instance, on Facebook, there’s a popular group, “ B2B bloggers boost group ,” for link-builders and content marketers. Slack channels focused on content marketing and/or link building are on the rise and another place to engage and look for opportunities. Use different channels for follow-ups. Instant delete.

Social Media 116

Social Media SEO Email Campaign 116

Duct Tape Marketing

NOVEMBER 1, 2017

And then I think in a lot of ways it’s become air for every sort of channel and element and, even as you suggest in your last book, a business model in itself. The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right? Robert Rose: No.

Cost 37

Cost Marketing Audience Media 37

ConversionXL

APRIL 3, 2018

Map out each lifecycle stage and variations, and name each. Assign content & channels for each experience. Identify your channels. Email & ads are the 2 big communication channels. Messenger will become the biggest channel over the near years. Optimize for retention, not just acquisition.

Retention 106

Retention Artificial Inteligence Channel Email 106

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Lameness ensues.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

NOVEMBER 4, 2020

The onboarding process took me through how to build my park from scratch, step-by-step—before introducing tips that encourage me to share the game with friends, like adding my name and social networks (events that will keep me around for longer and become more competitive). moment and get their work done quicker. Conclusion.

Conversion 103

Conversion Email eCommerce Community 103

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. Are you aware of your cost per acquisition on other channels? Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

www.foliomag.com

JULY 31, 2012

B2B: Business Media. T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. First Name.

Social Media 40

Social Media Rhode Island Media South Dakota 40

ConversionXL

MAY 19, 2016

There are many different channels now – attribution is the real b h. Different channels make it harder, sure, but it’s table stakes to compete at a high level these days.”. Unfortunately, it’s not that easy because, as Ed points out, having so many different acquisition channels, devices, purchase influences, etc.

Analytics 78

Analytics Metrics Channel Software Review 78

Occam's Razor

FEBRUARY 28, 2017

I encouraged a ladder of awesomeness type shift from third-party cookies to first-party cookies to browser based persistent-id systems (in place today) to cross-device digital ids to a unified online and offline id (I call it nonline id) to finally a named human id pan-all-existences. Truly omg coolness. Applying it to digital advertising….

Metrics 60

Metrics Analytics Acquisition Naming 60

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

AUGUST 11, 2014

My reply was that attribution modeling might not be present in a physical manner, but that it should be there below the surface to ensure our executives have a smarter understanding of a channel's true contribution. Search Contribution: Acquisition, Behavior, Outcomes! Data above is for a B2B website with no ecommerce.

Metrics 148

Metrics Analytics Channel eCommerce 148

www.rocketwatcher.com

NOVEMBER 8, 2010

Rocket Watcher Product Marketing for Startups Product Marketing for Startups About Speaking Contact Email Posts Startups Product Marketing Messaging Social Media Commentary Uncategorized Marketing Metrics 101 for B2B Startups 13. Rocket watcher b2b marketing metrics View more presentations from April Dunford.

B2B 42

B2B Metrics Marketing Startup 42

Occam's Razor

SEPTEMBER 15, 2014

If you are starting new, or going to touch the code on your website for any reason, please, in the name of Thor, Superman and Dilbert, use a tag management solution. The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. What do you learn from this report? Thank you.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

JUNE 2, 2022

They also use multi-channel content distribution to improve brand awareness and meet prospects where they already are. Account-based marketing is an extremely targeted approach (one-to-one rather than one-to-many), so it usually has a much higher customer acquisition cost (CAC).

Marketing 100

Marketing Campaign Email Sales 100