VC Cafe

FEBRUARY 21, 2023

Whether you are a B2B SaaS company or a B2C mobile app, knowing how your business stacks up against industry averages can help you make informed decisions and drive growth. Good and great net revenue retention ( source ) Another factor to consider when it comes to achieving these metrics is the cost of acquisition, or CAC.

Retention 109

Retention Conversion Churn Rate B2C 109

ConversionXL

MARCH 13, 2019

But if your B2B ecommerce site differs on any of those elements—high prices, large quantities, or a need to serve B2C and B2B buyers—things change. What works with the average B2C consumer won’t always work with B2B ecommerce buyers. That makes some B2C marketing tactics less useful. So what changes? And what works best?

B2B 130

B2B eCommerce B2C Sales Cycle 130

YoungUpstarts

JUNE 18, 2012

The startup will then look outwards in the region to expand into, either organically or via a partnership, joint venture or acquisition. Consumer Facing B2C. Singapore ) where if you become No.1 1 or 2 player in the market, the business will be cash flow positive and growing at a reasonable amount. Regional from day one (RD1).

Singapore 178

Singapore Technical Cofounder Product Marketing 178

YoungUpstarts

AUGUST 4, 2014

They should also consider launching online B2C or B2B platforms incorporating mobile and social-commerce. Beyond Lenovo’s famous acquisition of IBM’s PC business, entertainment conglomerate Dalian Wanda bought American cinema operator AMC Entertainment followed by British yacht builder Sunseeker.

Technical Review 171

Technical Review United Arab Emirates Saudi Arabia China 171

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

DECEMBER 2, 2020

The first two are more familiar to B2B marketers; the last one often applies to B2C. If the purpose of the analysis is to identify top traffic sources, a much clearer step is “Identify your top two traffic channels in the Google Analytics ‘Acquisition’ report.”. The way someone thinks about something. Exceptions abound.).

Analytics 161

Analytics Acquisition Channel B2C 161

YoungUpstarts

DECEMBER 22, 2020

For instance, an AI system may be able to streamline the talent acquisition process by vetting applicants’ resumes and filtering out unqualified candidates. She helps B2B, B2C, technology, SaaS, healthcare, consumer goods, and professional services companies identify new market opportunities, develop new products, and generate demand.

Artificial Inteligence 165

Artificial Inteligence San Diego Leadership B2C 165

ConversionXL

APRIL 28, 2020

It wasn’t quite a flip from B2C to B2B, but it was close. I also liked the DemandGen Framework because it considered customer expansion revenue in addition to the acquisition side , which is covered by the SiriusDecisions models. In that unannounced meeting, Brett Hurt, our CEO and co-founder, laid it out for us. Image source ).

Demand 101

Demand Revenue SQL B2B 101

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. It will be a great reflection of how well thought out their acquisition strategy is, or how sub-optimal it is. ~ Now, I better understand visitor acquisition.

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

DECEMBER 9, 2013

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. Focus on optimizing your Cost per Acquisition (CPA).

Analytics 165

Analytics Marketing Channel Metrics 165

ConversionXL

NOVEMBER 29, 2018

If freemium still seems like a barrier to acquisition, you’ve got plenty of money in the bank, and you’re crossing your fingers for a buyout by Google or Facebook, a fully free product may make the most sense. Nonetheless, sharpening targeting for user acquisition or offering a trial only to some users (e.g. Free-trial models.

Customer 119

Customer Conversion Acquisition B2B 119

ConversionXL

MARCH 6, 2019

Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. In March 2018 , LinkedIn video ads became available to all companies. LinkedIn video ad metrics.

Video 129

Video B2B Technical Review Campaign 129

Hearpreneur

JULY 17, 2020

One such industry is the Network Marketing, which entirely depends on customer acquisition. A lot of new digital wallets are not only restricted to B2C transactions. Every industry is facing a big setback now more than ever. Thus, it is suitable to put faith in industries that have overcome this pandemic.

Technical Review 133

Technical Review Entrepreneur Software Review Affiliate 133

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. The second relies on retention. The second type is winning. Cohort metrics can help drive more repeat customers.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

APRIL 28, 2021

Gamification isn’t the domain of B2C or gaming sites alone. It is too early to tell how the impact of these features will move the needle for us, but based on anecdotal feedback we’ve received, users are following their trophy growth.

Email 151

Email Product Marketing Cofounder 151

ConversionXL

JUNE 16, 2022

This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. B2C or B2B, all marketing is people talking to people. Cross-selling can be a powerful tool for retention and acquisition. In this post, we’ll show how to put it into practice by breaking down examples of cross-selling done well.

B2B 129

B2B Email Sales Acquisition 129

Occam's Razor

SEPTEMBER 15, 2014

The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. It does not matter if you are a B2B or B2C or A2K, you will always see this. Mobile Marketing 2015: Rethink Customer Acquisition, Intent Targeting. What do you learn from this report? Thank you.

Analytics 143

Analytics Metrics Mobile DC 143

VC Cafe

DECEMBER 21, 2024

User acquisition (UA) and ad targeting have become increasingly difficult, due to rising costs, stricter privacy regulations, and increasingly fragmented audiences. User acquisition (UA) and ad targeting have become increasingly difficult, due… App distribution is broken in todays landscape.

Distribution 88

Distribution Technical Review Channel Non-Compete 88

Mucker Lab

APRIL 6, 2023

You engage the marketing team and you do a lot of acquisition and people are coming. If you work in B2C or e-commerce, you optimize that Add to Cart flow like crazy because that is your revenue. Before you scale the acquisition like crazy, really figure out how to activate new users, how to convert them.

Product 78

Product CTO Hire Startup Fractional CTO 78

VC Cafe

NOVEMBER 11, 2024

.” Rahul Vohra, founder of Superhuman Getting your first 1,000 users is an important early milestone for any B2C startup. What are the most effective strategies for early B2C growth? This post is about how to get to your first 1,000 users, and how to get to know your users better, in particular for B2C startups.

B2C 88

B2C Viral Social Media Community 88

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. Louis Gudema (09:33): Well, and I'm gonna talk about the leading B2C companies, the p and gs and those Yeah.

B2B 97

B2B Marketing B2C ChatGPT 97

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. ” Do you ever fight the urge to say we have to be different again? [12:29]

Marketing 94

Marketing Differentiation B2C PR 94

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

View from Seed

MARCH 3, 2015

Even identifying as a demand-gen marketer or branding or B2B or B2C leaves a lot of decisions still on the table to actually execute. It may turn out that Facebook is the most expensive user acquisition channel for you, but you won’t know that until you test other things. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. Whether its an internally built effort or something you incubate through an acquisition (we’ve acquired over a dozen companies), keep it separate operationally. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

VC Cafe

MAY 4, 2021

This is in addition to their 2019 acquisition of Anchor, LinkedIn launched a new ‘Creator Mode’ and is experimenting with social audio – “We’re doing some early tests to create a unique audio experience connected to your professional identity.

Audio 139

Audio Software Review Open Source Social Network 139

Austin Startup

APRIL 27, 2019

Who says Austin can’t do B2C now ? the business was the same and through acquisitions it became to be worth $1.33 Fifth, after the incredible success of HomeAway and RetailMeNot, which were B2C roll-ups (i.e., As of today, RetailMeNot is worth $1.33 It is just four-years old?—?for for a value creation of $333 million per year.

B2C 51

B2C Austin Cofounder IPO 51

VC Cafe

AUGUST 3, 2023

While Israeli startups successes are well known in the B2B space (cybersecurity, enterprise tech, devops…), B2C startups are unsung heroes… The landscape of B2C tech in Israel is blossoming, despite several challenges. Israeli B2C – Let’s start with the high level picture. Much has changed since then.

Israel 148

Israel B2C Generative AI Artificial Inteligence 148

ConversionXL

SEPTEMBER 9, 2021

On Twitter , it’s laid back to suit the B2C, creative audience segment. Each profile should also be consistent with the social network. For example, Mailchimp’s avatars are the same across its social accounts. However, its tone of voice differs slightly. Helping you build your thing is our thing.”.

Social Media 142

Social Media Media Developer Marketing 142

Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 Customer acquisition cost (CAC): Tow much it costs to acquire a new customer.

SEO 80

SEO eCommerce Software Review Analytics 80

ConversionXL

MARCH 31, 2021

More importantly, it’s become an acquisition channel for the agencies they partnered with, allowing them to stand on the shoulders of a well-known brand. The discussion also allowed us to see the most upvoted comments from members giving advice advocated by the broader community. Build personal connections with podcasting.

Audience 127

Audience Non-Compete Distribution Channel 127

Duct Tape Marketing

NOVEMBER 6, 2018

When you think of online reviews, you may feel that it only applies to businesses in certain industries, particularly those businesses that are B2C. You’ll also want to monitor your customer acquisition costs. Encourage Online Reviews. More than 90 percent of consumers look to online reviews for guidance before making a purchase.

Programming 78

Programming Technical Review B2C Email 78

Austin Startup

NOVEMBER 29, 2017

Launching a supermarket for natural foods may not sound like a winning proposal in conservative Texas, but Austin delivered — to the tune of a $13,7 bln acquisition by Amazon in 2017. In addition to the B2C market, companies in Austin are also in a formidable position to service business customers.

Early Stage 54

Early Stage Austin Silicon Valley San Antonio 54

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. These insights will help you choose a GtM strategy that will attract, retain, and grow your customer base.

Product 96

Product Social Media Audience Software Review 96

Occam's Razor

JULY 22, 2013

If you want to grow your business, you are going to need content/engagement points for the See stage (the widest possible addressable audience) and for the Think stage (fill up your funnel at the very top, convince people early, build relationships, convert higher at a cheaper acquisition cost). It is also rude. That's fine.

Framework 164

Framework Marketing Metrics Audience 164

NZ Entrepreneur

MARCH 11, 2020

If you don’t know this stuff, you’re missing a whole world of sales insight that could direct your customer acquisition and retention strategies. It’s normal to know when someone has opened an email, read page 3 of your proposal, clicked on a link in an email newsletter, responded to a post on social media, etc. Prediction: Watch this space.

Social Media 64

Social Media Channel Technical Review Sales 64

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Lameness ensues.

Analytics 60

Analytics eCommerce Metrics Acquisition 60