Remove Acquisition Remove B2C Remove Campaign Remove Email
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. Google ads).

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How to Build a Beloved Product Without Email Marketing

ConversionXL

So when she told us that she’s uncomfortable providing her email address to companies—including ours!—and and didn’t want more email clogging up her inbox, it made us stop in our tracks. We stopped requiring users to provide an email address upon signing up—which ultimately meant that we ditched our email marketing efforts altogether.

Email 151
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As a result: They’re converted via email. By campaign of first order. The second relies on retention.

Retention 126
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The Should-How Fallacy (Or Why “Correct” Isn’t “Useful”)

ConversionXL

Email marketing is important, huh? The first two are more familiar to B2B marketers; the last one often applies to B2C. If the purpose of the analysis is to identify top traffic sources, a much clearer step is “Identify your top two traffic channels in the Google Analytics ‘Acquisition’ report.”. Run the best campaign.

Analytics 161
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Looking for your summer internship? Look no further.

Austin Startup

Internship Title: Marketing Intern Compensation: Unpaid Description: As the Marketing Intern at Thrillbox, you’ll be helping run all internal marketing campaigns for 30,000 users in 115 countries of their mobile app 360 video player. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

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How Typeform Stands Out In A Crowded Market

Duct Tape Marketing

12:29] Where do you stand on your messaging for client acquisition? [15:49] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. ” Do you ever fight the urge to say we have to be different again? [12:29]

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How to Establish an Agency Content Strategy When Outbound Stops Working

ConversionXL

Cold email and referrals have often been quite effective. Here are some example questions we recently used during a client campaign: Why did you decide to work with [AGENCY]? Use follow-up messaging to establish a sales conversation: It’s best to use your initial email to share content without expectation.

Audience 127