ConversionXL

DECEMBER 2, 2020

The first two are more familiar to B2B marketers; the last one often applies to B2C. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. Ask Kaleigh: “What’s the most underrated networking channel?”. The way someone thinks about something. Exceptions abound.).

Analytics 161

Analytics Acquisition Channel B2C 161

Occam's Razor

FEBRUARY 20, 2012

If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Now it's time for acquisition. It will be a great reflection of how well thought out their acquisition strategy is, or how sub-optimal it is. ~ Channels where they should exist but don't.

Web 139

Web Analytics Technical Review Affiliate 139

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. Nielsen data on a B2C campaign found that native ads are more effective in driving “brand consideration”: ( Image source ). Compared to the B2C world, B2B attribution faces two challenges: Sales often take place offline. The growth of B2B video marketing.

Video 129

Video B2B Technical Review Campaign 129

VC Cafe

DECEMBER 21, 2024

User acquisition (UA) and ad targeting have become increasingly difficult, due to rising costs, stricter privacy regulations, and increasingly fragmented audiences. If Mini Apps arrive on platforms like Twitter or WhatsApp, Mini Apps could represent the next big channel for growth. App distribution is broken in todays landscape.

Distribution 88

Distribution Technical Review Channel Non-Compete 88

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. The second relies on retention. The second type is winning. Cohort metrics can help drive more repeat customers.

Retention 126

Retention Analytics Campaign eCommerce 126

View from Seed

MARCH 3, 2015

Then there were also certain social channels that worked for awhile but didn’t stick. For awhile, that channel was a share option on all our blog posts, and we tried paying for stumbles for some campaigns. I don’t want to put all my trust just into one channel because that’s too risky. Where do you start?

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

VC Cafe

MAY 4, 2021

Discord Channels – Spotify – Fireside (Mark Cuban’s investment) – Facebook(Rooms?) – Open Source (Jam) – Telegram (voice chats 2.0) #audio pic.twitter.com/gVB5h0IcMC — Eze Vidra (@ediggs) April 2, 2021. In this post I summarise the top innovations in the social audio space. Telegram launched Voice Chat 2.0

Audio 139

Audio Software Review Open Source Social Network 139

Occam's Razor

SEPTEMBER 15, 2014

The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. It does not matter if you are a B2B or B2C or A2K, you will always see this. controlled experiments) in the reality check section of my detailed post on multi-channel attribution modeling. Thank you.

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

NZ Entrepreneur

MARCH 11, 2020

If you don’t know this stuff, you’re missing a whole world of sales insight that could direct your customer acquisition and retention strategies. 4) Your Multi-Channel Sales Approach. A multi-channel approach has always been used in sales. Except that 20 years ago, we just had a whole lot less channels. 5) Outbound Sales.

Social Media 64

Social Media Channel Technical Review Sales 64

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. Your brand (and product) should be easily recognizable no matter the channel you’re promoting it on.

Product 96

Product Social Media Audience Software Review 96

Duct Tape Marketing

FEBRUARY 6, 2024

Explore the impact of dark social on brand discovery and gain insights into the four key channels for optimization: traditional search engines, rented channels like social media, earned media through endorsements and PR, and emerging media such as voice and AI platforms. So it's not just sort of a one. And that's the other thing.

Engineer 91

Engineer SEO ChatGPT Channel 91

ConversionXL

OCTOBER 4, 2021

Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

Duct Tape Marketing

SEPTEMBER 30, 2022

12:29] Where do you stand on your messaging for client acquisition? [15:49] If you're moving out of brick and mortar into online, more and more businesses, whether you're B2B or you're b2c, are realizing that digital is a primary channel or at least equal. But it's people who care about that experience, right?

Marketing 94

Marketing Differentiation B2C PR 94

Occam's Razor

JULY 22, 2013

Identify gaps in our content/engagement/channel strategy on the web, 2. At the end of this exercise, you'll end up with a really great understanding of what each of your marketing/acquisition strategy is solving for. You might also get asked this question: Wait, don't we have Facebook, Twitter and Google+ channels?

Framework 164

Framework Marketing Metrics Audience 164

Duct Tape Marketing

MARCH 17, 2023

09:24] What are the significant like channel differences even, or approaches to a B2B marketer as opposed to a B2C marketer? [12:44] But first of all, the first edition was B2B and B2C, and this edition is exclusively B2B. 12:44] Regarding brand marketing, how can I invest in that when I really can’t measure it? [18:45]

B2B 97

B2B Marketing B2C ChatGPT 97

VC Cafe

NOVEMBER 11, 2024

.” Rahul Vohra, founder of Superhuman Getting your first 1,000 users is an important early milestone for any B2C startup. What are the most effective strategies for early B2C growth? This post is about how to get to your first 1,000 users, and how to get to know your users better, in particular for B2C startups.

B2C 88

B2C Viral Social Media Community 88

ConversionXL

NOVEMBER 8, 2018

Answer product-related questions that you uncover in keyword research—the effort may satisfy Amazon and boost visibility across other channels. Among everyone I spoke with, there was agreement: The impact of voice search for B2B companies trails the B2C market. Are there use cases for voice search in B2B?

B2B 100

B2B eCommerce Search Non-Compete 100

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. Advertisers are brought to the site and driven mainly through self-service channels, so there is no need for a large sales force or account management team. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Duct Tape Marketing

NOVEMBER 6, 2018

Fortunately for you, today’s tech-filled world provides marketers and business owners with a myriad of tools to track customers’ behaviors and solicit input through various online channels. When you think of online reviews, you may feel that it only applies to businesses in certain industries, particularly those businesses that are B2C.

Programming 78

Programming Technical Review B2C Email 78

Occam's Razor

FEBRUARY 10, 2016

While I can't know all the goals you should set (and the economic value you should use for each goal), let me share with you five goals that every business, B2B or B2C, should set up in their analytics practice (in Google Analytics, IBM Analytics, Adobe Analytics, or whatever it is that you are high on right now). Lameness ensues.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

ConversionXL

FEBRUARY 3, 2017

It’s nothing more than another marketing channel for you to experiment with, analyze, optimize and grow. Are you aware of your cost per acquisition on other channels? According to the benchmark report, most affiliates work in the B2C space (79.45%). Share top performing channels. What Is Affiliate Marketing?

Affiliate 48

Affiliate Programming Marketing PPC 48

Cracking the Code

OCTOBER 10, 2008

The top performing SaaS companies typically achieve annual customer renewal rates above 90% - with most of the churn due to death (bankruptcies) or marriage (acquisitions) - and over 100% renewals on a dollar value basis due to up-sells into this installed base. Cashflow is the other key metric. Philippe Botteri. Bessemer SaaS Law #2.

Software Review 48

Software Review North America Europe Metrics 48

Austin Startup

OCTOBER 15, 2017

We had to estimate hardware costs at various volume levels, distribution channel discounts, competitive pressures from Imsai and a few others, and then decide to go to market with a strong conviction in our pricing strategy. What is your Customer Acquisition Cost?

Technical Review 48

Technical Review Software Review Nevada Silicon Valley 48

Seeing Both Sides

JULY 11, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. customer acquisition cost or CAC). I''ll discuss each one below. 1) Enterprise Sales. in quota for a rep (i.e., $1m

Sales 50

Sales Technical Review Software Review B2B 50

ConversionXL

JUNE 8, 2017

Acquisition segments. Acquisition segments. The process I laid out here is a starting point, but there’s a lot more to it – like doing proper quality assurance , avoiding creepiness , handling cross-device and cross-channel users, B2B vs B2C strategy and tactics, choosing the right tools etc. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 133

Metrics B2C B2B Channel 133

VC Cafe

MARCH 22, 2021

Although this has been known for years for B2C companies, it is interesting to see B2B companies realizing the importance of marketing early on, as well. . It also gives brands a way to differentiate themselves in a fragmented market, where traditional channels become very costly. Part time CMO for B2B and B2C startups.

Israel 145

Israel B2C Marketing B2B 145

Occam's Razor

FEBRUARY 28, 2017

It also has massively delicious implications in your data, acquisition and retention strategies (ignoring the sweet, heavenly, implications on your customers). Extend the above incentive purification and imagine the day-to-day behavior of your Acquisition team if you measure them based on CPH. Applying it to digital advertising….

Metrics 60

Metrics Analytics Acquisition Naming 60

VC Cafe

JULY 15, 2021

As a VC that invests in B2C, I often try to put myself in shoes of a founder looking to grow the audience for their new app to consumers. What are the main channels for app marketing and distribution today? App discovery today: Word of mouth – family and friends remain the #1 channel for new app discovery.

Mobile 190

Mobile Social Media Distribution PR 190

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. Not too shabby, right? That is not bad.

Analytics 140

Analytics Aggregator Channel B2B 140

YoungUpstarts

SEPTEMBER 11, 2013

In their own words, it’s: “B2C and B2B marketing that optimizes value to the buyer at any stage of the customer life cycle, dramatically increasing the propensity of that customer to purchase. This concept, according to Extraprise , is seen as real time revenue optimization.

Metrics 100

Metrics B2C B2B Channel 100

Occam's Razor

OCTOBER 10, 2011

Most of us have no idea how to participate optimally in this unique channel – we are doing TV on Twitter (breaks my heart). I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. Google Plus.

Social Media 166

Social Media Metrics Conversion Media 166

Duct Tape Marketing

NOVEMBER 23, 2016

Behavior Scoring = evaluating a lead based on the observed activities and behaviors of the individual across multiple channels (attending a webinar, viewing an RFP, downloading a thought leadership piece, scheduling a call with Sales, etc.). Hybrid = uses both Profiling & Behavioral Scoring to assess the viability of each lead.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

The Startup Magazine

APRIL 24, 2020

Whether you’re interested in selling a website you built from scratch, or want to sell your Amazon-based B2C brand, there are many different baseline factors that go into determining an appropriate website valuation number. Variation of customer acquisition channels. Examples of these include the following: Age of business.

eCommerce 100

eCommerce Valuation B2C Revenue 100

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. Just take a look at these three channels: Facebook : 171% Increase in Cost per Thousand Impressions, or CPM ( 2017 ). There are other channels, of course, but these numbers give us a hint that, well, marketing isn’t getting any cheaper. customer acquisition process and channels).

Marketing 289

Marketing Sales Cycle Acquisition Sales 289