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Conversion, retention and churn benchmarks

VC Cafe

This is a question startup founders ask themselves multiple times a week. It’s not just the competition against the incumbents and the large tech platforms that founders has to worry about, but most importantly is the company’s performance and product market fit. How are we doing? Hope you find this helpful.

Retention 109
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20 Entrepreneurs Reveal The Industry With The Most Optimist Future

Hearpreneur

Technology has proved to have a great driver of the rise of ‘future industries’ and those that were previously seen to be tech-proof. 2-Technology. The upcoming decade 2020-2030 is going to be the decade of the Technology Industry, some experts coined the TECHADE. Trends that could spur investments in Technology.

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Traction is the new IP

Version One Ventures

“Traction is the new IP ” sums up perfectly how the technology space has evolved over the past decade due to the nature of the web. Barriers to entry are no longer created by patents or by tech differentiation alone, but by superior traction in the marketplace. So, in this new market dynamic, should you go for patents?

IP 163
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Startup Killer: the Cost of Customer Acquisition | For Entrepreneurs

www.forentrepreneurs.com

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

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LinkedIn Video Ads: Relevance, Specs, and Use Cases

ConversionXL

But there are technical and strategic keys to smart deployment. Just as LinkedIn videos perform differently than YouTube pre-roll clips, they have unique technical and targeting requirements, too. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn video ad tech specs. The growth of B2B video marketing.

Video 129
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Should Early Stage Startups Move to Austin because of Customers?

Austin Startup

In September 2017, I spent 2 weeks in Austin, Texas to understand what makes this vibrant startup ecosystem tick. It follows up on my posts discussing why early stage startups should — or should not — move to Silicon Valley. Should Early Stage Startups Move to Austin because of Customers?

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The Courage to Monetize

Austin Startup

As is often the case in startups, the desire to create may be outweighing the motivation to monetize, particularly if there are no hungry investors expecting venture returns. That last sentence gets at the heart of the primary monetization tension in a startup. A good example is the marketing technology sector.