Acquisition Campaign Clickthrough Email 
ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements.
ConversionXL
AUGUST 7, 2017
You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason. One Topic Per Email.
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ConversionXL
APRIL 14, 2021
Picking up a phone and cold calling (or emailing) is just not as effective as it once was—you need to be smarter both when it comes to which users you’re engaging and what kinds of messages you’re using. Interestingly, we soon might see a drop in email marketing since it’s becoming less popular in the 18 to 24 group.
ConversionXL
MARCH 17, 2016
Lead nurturing, not increased lead acquisition at all costs. Let’s explore what I believe are the two absolute bases of any good nurturing campaign. It’s power is immense, and if you’re doing your nurturing campaigns right, this concept should be ingrained deep into your messaging. The solution? In fact, that is its strength.
The Equity Kicker
APRIL 26, 2016
Most of these people searching will be improving their conversion rates which will enable them to pay more for traffic and still hit their customer acquisition cost targets, and unless you match them you will find it hard to compete. We’re looking at an arms race here.
ConversionXL
SEPTEMBER 24, 2020
Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. I agree to get emails. Image source ). 7 Ways that Predictive Analytics Is Transforming Ecommerce. Get it now.
ConversionXL
MAY 22, 2014
“Conversion Rate Optimization” principles don’t just apply to landing pages or capturing emails. For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? This might include: Welcome Emails. Acquisition – Getting Visitors At Top Of The Funnel. image source.
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