Acquisition Campaign Cost CTO 
YoungUpstarts
MARCH 19, 2020
by Chad Ruff, Chief Technology Officer at Swiftpage. If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. It’s shown that sales teams who integrate automation have seen a 40-60 percent cost reduction and a time savings of 60-70 percent.
ConversionXL
JUNE 16, 2022
A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.
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YoungUpstarts
JANUARY 24, 2020
by Chad Ruff, Chief Technology Officer at Swiftpage. Some even offer predictive analytics technology that can help determine potential next steps and drive transactions. Chad Ruff serves as chief technology officer at Swiftpage , provider of leading cloud-enabled CRM and marketing automation platform Act!
ConversionXL
FEBRUARY 27, 2019
For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. Another plus: It costs almost nothing to produce. Image source ).
SoCal CTO
NOVEMBER 17, 2009
Then I check and manage our Google Adwords campaign and check our analytics/stats. Our new customer acquisition has grown and our costs have plummeted. We are actually getting paid now to obtain customers, so our customer acquisition costs are now negative. A negative customer acquisition cost!
View from Seed
MARCH 3, 2015
Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. Webinars have a whole other cost in terms of time, effort, headaches, etc. So we had those two assets: Website Grader and the resulting email list.
Both Sides of the Table
APRIL 12, 2018
We would have gladly followed Jamie (and Josh Roth, the CTO who is phenomenal and we’ve also known for a decade) right through an IPO if we could have. In addition to the service where you can watch old videos being very compelling, the fact that Jamie has provided this service at such an affordable cost has been a large part of the appeal.
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