Startup Professionals Musings

NOVEMBER 1, 2015

On the other end of the spectrum are companies that fell behind the curve and may never recover, including MySpace for social networking, Yahoo with online ads, and maybe even Groupon with discounts for group purchasing. Customer acquisition gets harder and more expensive. An expanding customer base demands better support.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

Steve Blank

APRIL 15, 2011

Many of the students had heard phrases that fall under Customer Relationships before; “customer acquisition, SEO/SEM, public relations, Social Network, Advertising, Loyalty programs, cross-sell and up-sell” etc., If their team was a web or mobile app they actually had to buy Google or Facebook ads and create demand.).

Customer 264

Customer Cloud EC2 Channel 264

techcrunch.com

MARCH 8, 2012

It seems learning to code has become a theme in 2012, and the demand is being met by Code Year and others. Yes, you have good working knowledge of accounting, an idea of how to bring in sales leads, run a marketing and PR campaign, recruit people and build a great company culture, but that won’t help you build a product that customers want.

Technical Cofounder 49

Technical Cofounder Cofounder San Antonio Europe 49

Up and Running

JULY 15, 2014

They tell me things like, “My market is everyone who eats dessert,” or, “Everyone in my community who drives a car,” or, “Anyone in the world who uses social networks.”. From there, they can create a marketing plan that helps them reach this market (also known as customer acquisition strategy ).

Marketing 122

Marketing Forecast .Net Business Plan 122

Occam's Razor

AUGUST 11, 2015

The include single custom reports that replace all/most current standard reports in GA on Mobile, Content, Paid Search and Acquisition. Social Media Performance Analysis. Campaign Cost Analysis. Let's say you want to analyze your social media performance. I want to know what Social Network people are coming from.

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

APRIL 24, 2019

Buffett, when thinking of low-cost production moats, uses GEICO (another Berkshire Hathaway acquisition) as an example. Social networks have their own switching costs. For a network effect to take hold, the rate of growth for costs must stay constant as user growth accelerates. The network effect is a powerful moat.

Non-Compete 122

Non-Compete United States Networking Acquisition 122

crowdSPRING Blog

JULY 24, 2018

Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success. Drip marketing (also known as automated email campaigns, lifecycle emails, or marketing automation) is one of the more recent uses of email to gain traction amongst marketers. Social marketing.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Google Adwords lets its users launch campaigns directly from your research on keywords, making it a one-stop shop for keyword success. Drip marketing (also known as automated email campaigns, lifecycle emails, or marketing automation) is one of the more recent uses of email to gain traction amongst marketers. Social marketing.

Social Media 48

Social Media Marketing Analytics Audience 48

ConversionXL

JANUARY 8, 2020

After the acquisition, it started branching out into more areas of data science and analytics. Similar to a social network, Kaggle shows you how the community has interacted with each piece of work, which can help you spot ideas and analyses that stand out. In a Kaggle competition, you can compete for jobs or money (or glory).

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

Duct Tape Marketing

NOVEMBER 10, 2015

Cash Flow – When you can no longer balance cash demands and expenses in your head, you better rely on a weekly cash flow report. In Google Analytics, you can find this report through Acquisition > Overview. In Google Analytics, you can find a useful set of reports through Acquisition > Social > Landing Pages.

Metrics 28

Metrics Small Business Analytics SEM 28

David Teten

DECEMBER 3, 2019

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. Tim Friedman, Founder, PE Stack , said, “If I could offer one piece of advice to today’s managers, it would be to take the time to understand the demands of the modern institutional LP. 3) Raise capital. 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

JULY 21, 2020

While the quality of content your company creates and distributes is important, most brands treat content marketing as a one-off campaign instead of an always-on effort. Political campaigns are relentless when it comes to testing their content. Spend time in popular forums or social networks where they spend most of their time.

Customer 92

Customer Audience Campaign Social Media 92

maplebutter.com

JANUARY 8, 2013

Acquisition / Lifetime Value, etc. Then decide if you can build more value on either end of that process to demand a higher premium. You can always change the pricing to meet demand and optimize for pricing yield. School is very demanding an I have orders coming in from all across the country. So build a strong base.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

Software By Rob

AUGUST 18, 2010

If not, getting a lot of users who are not willing to pay and still expect free support as well, is very demanding and may affect the service you’re able to provide to your *real* users (who are paying). Part of any good marketing plan is customer acquisition costs and knowing when those costs are too high. at 8:45 am Great read.

Software Review 78

Software Review Software Revenue Cofounder 78

Growthink Blog

APRIL 2, 2012

While the crowdfunding portion of the bill still needs to go through SEC rule-making, the die is clearly cast that a whole new social networking – based world of start-up and small business investing and financing is coming fast upon us. This week, the President is expected to pass H.R.

Disintermediation 72

Disintermediation Technical Review SEC Early Stage 72

Both Sides of the Table

JULY 10, 2011

Consider political campaigns that are judging voter reactions or the political pundits that like to comment on such data. Asymmetric – Before Twitter most social networks had “symmetric” relationships meaning that when somebody wanted to follow you, you had to follow them back in order for us to be connected. Not so on Twitter.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

Lightspeed Venture Partners

DECEMBER 3, 2010

Social games overflow out of Facebook. While the amount of social gaming on other social networks, especially the Asian networks, has significantly increased over the course of the year, the vast majority of social gaming still takes place on Facebook. Direct Response Advertising becomes ever more efficient.

Internet 114

Internet eCommerce Advertising Flash 114

steveblank.com

JULY 8, 2011

signup, upgrade, trial pricing Zuora – online subscription management FeeFighters – find the cheapest credit card processors HealPay – Collections made easy Customer Support Tender – support, knowledgebase tool for your site GetSatisfaction - conversations between companies / customers.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

www.vccafe.com

MARCH 11, 2013

Social networking. Social/Sharing. Social functionality. Campaign Monitor. great web customer acquisition tutorials. analytics for social media and online. web analytics measure marketing campaigns. SEO and campaign management tool. Campaigner - email marketing suite. Google Ads.

Software Review 53

Software Review Technical Review Startup 53

pandodaily.com

NOVEMBER 29, 2012

Doctors are in high demand, not just by their patients, but by startups looking to create social networks, marketplaces, and portals around their expertise. Today, HealthTab announced the acquisition of Q&A site Avvo Health specifically to increase the number of doctors within its network, doubling it to 30,000.

Technical Review 93

Technical Review Silicon Valley Incubator Syria 93