ConversionXL

MAY 3, 2017

According to the Nanigans Facebook Advertising Benchmarks Report , there’s been a 92% year over year CPM increase for the ECommerce vertical. On the surface, Facebook campaigns have 3 components: Audiences. 3 components of Facebook Campaigns. Customer segmentation is an old trick in the marketing book. Landing Pages.

San Jose 133

San Jose Customer Database Campaign 133

ConversionXL

MAY 27, 2022

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Demand generation campaigns must be supported by a robust lead generation strategy that captures qualified, high-intent leads to nurture and convert. Use direct marketing to continue the conversation.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ConversionXL

DECEMBER 30, 2015

As an eCommerce site, you likely send emails regularly. Generating revenue via email marketing requires strategy. How Important Is Email Marketing in eCommerce? So, what’s the truth about the state of email marketing in eCommerce? Direct Marketing vs. Transactional: Which Is Best?

eCommerce 48

eCommerce Email Conversion Marketing 48

Occam's Razor

JANUARY 30, 2012

Pro Tip: Always, always, always let the Acquisition, Behavior and Outcomes framework be your guide. Create a customized dashboard for your Search team, one for your Display team, one for the folks doing onsite merchandizing, one for the nice lady that owns the ecommerce shopping cart and all the other key clusters of your audience.

Analytics 146

Analytics Metrics API Web 146

Occam's Razor

JULY 31, 2006

For non-ecommerce websites it can be number of people who completed a task, so for a support site the number of people who got to a faq or a answer or a knowledge base article (this is a really crude measure of success for a support site but it is something). 5 : Understand exactly what the acquisition strategy of your website / company is.

Analytics 115

Analytics Conversion PPC Metrics 115

Lightspeed Venture Partners

DECEMBER 3, 2010

Direct response advertisers have benefited the most from this transparency. Saving money online has been a real driver of ecommerce growth in 2010. Putting fun into ecommerce. The first generation of ecommerce sites were focused on functionality, getting the dog to talk better. Finding money and saving money online.

Internet 114

Internet eCommerce Advertising Flash 114