Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. Attribute it all to the Facebook campaigns.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

OCTOBER 4, 2022

Run retargeting campaigns that convert with personalized discounts 6. From here, attach valid marketing metrics to each goal. Some goals may be measured by more than one metric. Both of these metrics can be used to measure progress. What do their email campaigns look like? Their content marketing efforts.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Up and Running

SEPTEMBER 14, 2021

A sales funnel focuses on the marketing campaign and purchasing process that leads to the acquisition of new and repeat clients. Email marketing. From sending emails of appreciation to sending usage updates and targeted campaigns, email marketing is a great way to make sure that customers know they are valued.

Sales 152

Sales Audience Social Media Email 152

Board Effect

DECEMBER 5, 2023

By looking at data around six months of solicitation emails, a consultant helped the college identify the recipients most likely to open the messages and click on links, and, with a wealth-screening tool, further honed the list to likely donors. Adopt Smart Partnerships Smart colleges can also tie their success to the right partners.

Technical Review 98

Technical Review Technology Software Review Los Angeles 98

Board Effect

SEPTEMBER 24, 2023

By looking at data around six months of solicitation emails, a consultant helped the college identify the recipients most likely to open the messages and click on links, and, with a wealth-screening tool, further honed the list to likely donors.

Technical Review 98

Technical Review Technology Software Review Los Angeles 98

Board Effect

NOVEMBER 28, 2023

Focusing on tailored targeting, as in the example of DCCU, can enable organizations to create more powerful membership engagement and increase new member acquisition by studying preferences, behaviors and needs.

Technical Review 97

Technical Review Technology Software Review Georgia 97

Women Entrepreneurs Can

MARCH 13, 2024

Increased Revenue Loyalty programs directly impact revenue, but they also help decrease customer acquisition costs. You can then send them personalized communications and marketing campaigns, including promotions on purchased items and rewards they’re eligible for.

Programming 52

Programming Retention Software Review Social Media 52

ConversionXL

NOVEMBER 23, 2022

This defines how to connect problem themes to a metric strategy, building a metric-driven action system. The marketing team should create its own momentum through feature launches, content campaigns, product launches, and announcements. Product should be your main channel for customer acquisition, retention and expansion.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

JULY 8, 2021

Email subscribers from search traffic. If audience building is a priority, email subscribers should be an important metric. Therefore, a critical KPI might be: “number of email subscribers generated from organic traffic”. This doesn’t factor the costs of email marketing and retargeting into overall profitability.

Conversion 156

Conversion CPA Metrics Analytics 156

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As a result: They’re converted via email. By campaign of first order. The second relies on retention.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Board Effect

SEPTEMBER 24, 2023

By looking at data around six months of solicitation emails, a consultant helped the college identify the recipients most likely to open the messages and click on links, and, with a wealth-screening tool, further honed the list to likely donors.

Technical Review 59

Technical Review Technology Software Review Los Angeles 59

ConversionXL

JULY 21, 2022

If you’ve ever received an email with personalized product recommendations or a retargeting ad on Facebook for a product you left in your cart, that’s omnichannel marketing in action. Omnichannel focuses on quality, creating marketing campaigns based on customer interests. Essentially, it’s quantity vs. quality.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. They allow you to create and optimize campaigns based on actionable evidence rather than intuition. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Acquisition. Anything else is merely a list of data points. Image source ).

Analytics 119

Analytics Technical Review Acquisition Retention 119

Up and Running

JULY 15, 2015

Ecommerce statistics—money generated by source, by campaign, by ad, and so on. Online goal statistics—email submissions and downloads by source, by campaign, by ad. Phone tracking software, to track people who are viewing your site from their smartphones—by source, by campaign, by ad. Acquisition Cost of a New Customer.

Marketing 60

Marketing Social Media Campaign Acquisition 60

ConversionXL

JULY 6, 2019

An email drip campaign is a series of messages that are sent, or “dripped,” in a predefined order at a predefined interval. So, for example, if someone joins your email list, they receive Email #1 upon signup, Email #2 three days later, Email #3 five days after they join, and so on. So how do you do it?

Campaign 83

Campaign Email Retention Analytics 83

ConversionXL

AUGUST 11, 2021

A well-thought-out strategy lays the foundations for your sponsorship efforts in the same way a marketing strategy guides your marketing campaigns. Open-ended questions embedded on your website or in an email are two ways to collect qualitative data that reveals your audience’s pain points.

Audience 139

Audience Social Media Email Ruby 139

Hearpreneur

JANUARY 19, 2022

Especially during challenging times, retention is significantly more crucial than acquisition. 11- Paying attention to metrics. Metrics do not lie, and metrics over a longer time period are much more useful to study. Although your company's analytics are vital, simply investigating your own metrics is insufficient.

Entrepreneur 120

Entrepreneur Metrics Technical Review North America 120

Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71

Founder Retention Metrics Technical Review 71

Up and Running

JULY 26, 2016

This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

Steve Blank

DECEMBER 11, 2020

I’m not going to talk about reforming the acquisition process, which many of your class speakers have mentioned and does need to get done. Conversely, the things you measure well, with easily understood and visible metrics, tend to improve without much extra push. Three Solutions. Doing that is like turning an aircraft carrier.

Technical Review 369

Technical Review Taiwan Technology Design 369

ConversionXL

MAY 19, 2020

For extra impact, loop back with your sales team after producing pain point content so that they can use the finished work in future sales campaigns. Take Mailshake, an email marketing automation program. But on an even more basic level, they need to know how to write a good email. Image source ). Show your work.

Differentiation 129

Differentiation Sales Email Metrics 129

Occam's Razor

JULY 18, 2011

With all the sexiness oozing out of social media it might seem insane to write about email. Email remains an immensely credible and profitable channel, with an immense reach to boot. Embrace permission marketing and email will be a surprising and loyal BFF. Analyzing email campaigns requires three important insights: 1.

Metrics 138

Metrics Campaign Email Marketing 138

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 143

Metrics Acquisition eCommerce Analytics 143

Occam's Razor

JANUARY 2, 2013

If you don't see other sources (campaigns – email, social, display) are not tagged. Then go to Traffic Source > Sources > Campaigns to get a feel for how many display, social, email, other campaigns the company might be running. We were not giving email enough credit. A very bad thing.

Analytics 160

Analytics Search Campaign eCommerce 160

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns. This is John Jantsch.

Channel 63

Channel Acquisition Framework B2B 63

Up and Running

FEBRUARY 18, 2021

Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC). We will go through 5 key strategies for lowering CAC.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Up and Running

SEPTEMBER 22, 2021

If not, now is the perfect time to get in on this effective and easy-to-implement user acquisition channel. Referral marketing is a user acquisition channel that allows you to leverage your existing user base for growth by incentivizing them with rewards. Like any other user acquisition channel, your efforts need to be cost-efficient.

Programming 141

Programming Churn Rate Design Campaign 141

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. That would mean the 1100 new customers in March are the result of February’s acquisition cost. The freemium version influences acquisition of new users. This will help you attribute the conversion to the correct acquisition cost.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ConversionXL

JUNE 8, 2017

Quantitative research with digital analytics tools like Google Analytics , Mixpanel, Amplitude or RJ Metrics will inform you about where your users are coming from, what they are doing during their sessions and where they are dropping off from your conversion funnel or when they churn. Acquisition segments. Acquisition segments.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

SEPTEMBER 20, 2010

People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. In a nutshell these are people show up without invitation (email, display, social campaigns) or they are people who already know you.

Analytics 123

Analytics Software Review Campaign Flash 123

ConversionXL

JULY 8, 2020

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. You can create an ad campaign during the account creation process, but I recommend skipping for now.

PPC 100

PPC Matching Software Review Campaign 100

Startup Professionals Musings

MAY 1, 2019

With the real data from that surge, you need to take a hard look at business model realities, cost of customer acquisition, inventory costs, and other key metrics. Suddenly you face new overhead, with hiring, office space, benefits, and new advertising campaigns. Document processes and metrics for economies of scale.

Silicon Valley 215

Silicon Valley Bankruptcy Metrics Valuation 215

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. And more relevant than ever. However, it’s not without challenges. Consideration.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48