Startup Professionals Musings

JANUARY 24, 2021

A smart investor will take an independent final reading in the market on barriers to entry, active competition, demographics, and price sensitivity. Sales and distribution channel activity will be analyzed, as well as cost of customer acquisition, to make an independent assessment of your financial projections.

Technical Review 379

Technical Review Due Diligence Term Sheet Bankruptcy 379

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. Over the last 13 years he’s worked with companies like Target, Jeeter and Shopify to implement performance marketing campaigns.

Channel 92

Channel Acquisition Framework B2B 92

TechEmpower

JULY 31, 2023

One way to approach that last question is to use this simple model: Customer Acquisition Cost (CAC) How will your business reach prospects? Look at different customer acquisition channels, how they are converting, and the expected lifetime value of customers acquired through those channels. Apply costs to each channel.

Metrics 260

Metrics Startup Retention Acquisition 260

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign CTO Marketing Social Media 149

Startup Professionals Musings

FEBRUARY 14, 2022

Success demands testing the solution early and quickly in the market, then iterating to get it right. Nail the go-to-market strategy. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect.

Angel Investor 359

Angel Investor Technical Review Incubator Business Model 359

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. If you can break this down by channel that you’ve acquired them from this is obviously better. The next step after measuring the customers you’re adding is to add the “cost to acquire” by channel. Those two things together would lower your acquisition costs nearly in half to $6.11. lowering $1.50

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Professionals Musings

OCTOBER 6, 2023

A smart investor will take an independent final reading in the market on barriers to entry, active competition, demographics, and price sensitivity. Sales and distribution channel activity will be analyzed, as well as cost of customer acquisition, to make an independent assessment of your financial projections.

Technical Review 296

Technical Review Due Diligence Term Sheet Bankruptcy 296

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

Startup Professionals Musings

JUNE 26, 2020

Quantify the market opportunity in business terms. For example, “Nielsen projects that the market for smart phones will double every year for the next five years.” Include marketing, sales, and customer rollout plans. This summary if often extracted as marketing collateral, with text and graphics for pitch handouts.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

Up and Running

FEBRUARY 18, 2021

It’s not enough that your business has product/market fit. Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC).

Acquisition 127

Acquisition Cost Affiliate Customer 127

ConversionXL

NOVEMBER 25, 2020

In this article, I’ll show you how to turn YouTube into a core part of your marketing efforts. Beardbrand currently has two different YouTube channels, one with 1.6 We launched the larger channel back in 2012 and the smaller channel in 2019. Giant channel examples are Smarter EveryDay , Mark Rober , and MKBHD.

Channel 129

Channel Metrics Algorithm Video 129

Startup Professionals Musings

DECEMBER 20, 2012

Success demands testing the solution early and quickly in the market, then iterating to get it right. Nail the go-to-market strategy. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect.

Startup 296

Startup Angel Investor Technical Review Incubator 296

ConversionXL

OCTOBER 7, 2021

However, the shape of the curve—the length of the arc and the speed of the decline—is also determined by how you market that product at each stage of its life. In this article, we’ll look at the different stages of the product lifecycle through the lens of marketing. It also gives you a product to market. Image source.

Product 142

Product Marketing Software Review Social Media 142

ConversionXL

SEPTEMBER 24, 2020

Dave McClure’s conversion metrics visualize where different conversion optimization opportunities lie—including those for acquisition. Acquisition focuses on how to grab attention in a very crowded content environment. You’d better understand— really understand—your target market. Image source ). Get it now.

Acquisition 111

Acquisition Software Review PPC Analytics 111

Startup Professionals Musings

JANUARY 18, 2014

Success demands testing the solution early and quickly in the market, then iterating to get it right. Nail the go-to-market strategy. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect.

Entrepreneur 283

Entrepreneur Startup Angel Investor Technical Review 283

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

Startup Professionals Musings

JUNE 12, 2022

Most of their new claims to innovation are acquired through mergers and acquisitions from the entrepreneurial pipeline. Having only a large capital base and distribution channels, with no innovation, is not a sustainable business model. Single-node factories may be home-based with a global market.

Artificial Inteligence 315

Artificial Inteligence Offshore Merger Technical Review 315

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

Duct Tape Marketing

AUGUST 22, 2024

written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I do a solo show exploring the misconceptions surrounding the role of the Fractional CMO. Are You Ready to Be a Fractional CMO? 05:44] One word: Branding!

Leadership 88

Leadership Technical Review Retention Campaign 88

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. However, with every new technology, channel, and distraction served up by the internet, that journey becomes less linear, and the traditional funnel becomes less relevant. There are many variations to the marketing funnel. Image source.

Customer 140

Customer Marketing Social Media CPA 140

Startup Professionals Musings

MAY 15, 2019

Success demands testing the solution early and quickly in the market, then iterating to get it right. Nail the go-to-market strategy. For example, when you think about distribution channels, revenue streams, or the relationship with the customer, ask customers what they expect.

Startup 245

Startup Angel Investor Technical Review Incubator 245

Steve Blank

OCTOBER 24, 2017

Uber , Zenefits , Tanium , Lending Club CEOs of companies with billion dollar market caps have been in the news – and not in a good way. This era was a “buyer’s market” – there were more good companies looking to get funded than there were VCs. And while new markets were created (i.e. Board Control.

Founder 281

Founder Technical Review CTO Hire IPO 281

Both Sides of the Table

OCTOBER 6, 2010

And they’re easy to remember because they all begin with an M: management, market, money and above all else momentum. Everyone has their own definition of momentum (user numbers, revenue, channel partners, biz dev deals, whatever). Market Size - There is a lot of talk about “dip sh**&# companies these days.

Early Stage 360

Early Stage Startup Venture Capital Seed Stage 360

Startup Professionals Musings

NOVEMBER 24, 2013

Most of their new claims to innovation are acquired through mergers and acquisitions from the entrepreneurial pipeline. Having only a large capital base and distribution channels, with no innovation, is not a sustainable business model. Single-node factories may be home-based with a global market.

Entrepreneur 263

Entrepreneur Offshore Merger Technical Review 263

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Duct Tape Marketing

APRIL 14, 2022

Why Partnerships Are The Future Of Marketing written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Bob Glazer. Bob is the Founder and Chairman of the Board of Acceleration Partners, a global partner marketing agency.

Marketing 99

Marketing Affiliate Channel Seattle 99

ConversionXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 98

Customer Marketing Channel Acquisition 98

The Startup Magazine

FEBRUARY 16, 2022

Others in that cohort included Zviki Shimon (CFO), Yair Areli (senior VP of global sales), Nir Mandel (VP of product management), and Aviv Canaani (VP of marketing). As part of our growth plan, we’ve realized a need to create new business channels and expand existing ones,” Gurfinkel said in a statement. ” Product Focus.

Hiring 172

Hiring Software Review Customer Israel 172

ConversionXL

JUNE 11, 2018

One of the worst things about marketing — aside from the endless supply of ill-fitting t-shirts at conferences — is the pressure to keep up with new trends, even if you don’t understand how they benefit your business or its customers. What marketing automation is good for — and more importantly, what it’s not.

Developer 133

Developer Marketing Software Review Technical Review 133

ConversionXL

OCTOBER 22, 2018

Talk to any B2B marketer about attribution and they’ll either roll their eyes or rant about how it’s important but hard to get right—long lead cycles, multiple contacts from a single organization, etc. Attribution takes marketing analytics a level—or a couple levels—deeper. No marketing attribution model is perfect.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. What is omnichannel marketing? Essentially, it’s quantity vs. quality.

Customer 118

Customer Marketing Channel Audience 118

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Social Media 142

Social Media Media Developer Marketing 142

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Marketing 110

Marketing Product Audience Equity 110

VC Cafe

MARCH 16, 2025

High User Acquisition Costs: The landscape for acquiring new users has become increasingly complex and expensive. The flattening of the mobile adoption curve and Apple’s deprecation of its Identifier for Advertisers (IDFA) have elevated customer acquisition costs significantly. Speed is also critical.

Technical Review 78

Technical Review B2C Generative AI IPO 78

YoungUpstarts

APRIL 14, 2020

by Nathan Pitzer , Head of Marketing at Augment CXM. Essentially, CX encompasses all the touchpoints in your customers’ journey: from your website and email-marketing, to talking with a customer service representative, chatbots, and in-person communication. Value customer lifetime.

Customer 162

Customer Technical Review Artificial Inteligence Retention 162