ConversionXL

OCTOBER 4, 2022

Your ecommerce marketing strategy is the blueprint and high-level vision that guides how you’ll interact with prospects, the channels you’ll use to reach them, and the messaging you’ll develop to communicate benefits and build your brand. From here, attach valid marketing metrics to each goal. Engage in effective customer research.

eCommerce 129

eCommerce Marketing Social Media Retention 129

Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 17:30] How deep into financials and metrics do you get before taking a client on? [19:01]

Channel 66

Channel Acquisition Framework B2B 66

ConversionXL

SEPTEMBER 3, 2021

Done right, ASO can reduce user acquisition costs, increase app downloads, and improve your app’s value. We can’t rely on install metrics alone to substantiate success. Otherwise, you’ll live in an inflated metrics loop that doesn’t reflect true, long-term value. Lowering your customer acquisition costs (CAC).

Metadata 121

Metadata Technical Review Retention Metrics 121

ConversionXL

JULY 21, 2022

When researching a new product, buyers use 10 or more channels to interact with companies. Each channel presents a chance to make a good impression. Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Each channel is a piece of the same puzzle.

Customer 118

Customer Marketing Channel Audience 118

Startup Professionals Musings

SEPTEMBER 11, 2021

Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. Often enterprise customers, or even consumers, test a new channel by signing up for a few small transactions or trial products.

Hockey Stick 304

Hockey Stick Early Stage Metrics Acquisition 304

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JULY 28, 2021

It also gives you access to predictive metrics to help identify users and actions that may lead to a purchase. If you’re adding an app data stream, enter your iOS bundle ID or Android package name, then click Register app. For best results, Google suggests using recommended event parameter names. Image source ). Image source ).

Analytics 146

Analytics Artificial Inteligence eCommerce Audience 146

ConversionXL

MARCH 6, 2019

The same video content likely works well in other channels. LinkedIn video ads: tech specs, targeting, metrics, and cost. LinkedIn’s targeting capabilities—by company name, job title, etc.—are LinkedIn video ad metrics. Both are limitations on how much video metrics can tell you. The growth of B2B video marketing.

Video 129

Video B2B Technical Review Campaign 129

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. Cohort analysis can be done for revenue, churn, viral word of mouth, support costs, or any other metric you care about.

Retention 126

Retention Analytics Campaign eCommerce 126

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 95

Analytics Framework Metrics Algorithm 95

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. That would mean the 1100 new customers in March are the result of February’s acquisition cost. The freemium version influences acquisition of new users. This will help you attribute the conversion to the correct acquisition cost.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

ReadWriteStart

OCTOBER 2, 2023

Your brand identity is more than just a logo or a name. Think about it – when you hear the name “Apple” or “Google,” what comes to mind? Choose a brand name and logo: Choose a brand name and logo that are memorable, distinctive, and easy to recognize. How to design SaaS UX?

Design 105

Design Product Churn Rate Architecture 105

ConversionXL

MARCH 31, 2021

Using a tool like SparkToro , you can uncover the channels and influencers that your audience is most engaged with. Interviewing them will provide you with their wants and needs from a messaging perspective and uncover topic ideas and distribution channels. Select your content distribution channels.

Audience 127

Audience Non-Compete Distribution Channel 127

The Next Web

DECEMBER 12, 2013

In the early days of e-commerce, sales were typically the most important metric for success. Multiple currencies, beyond money, are at work nowadays: reputation capital, value of time, karma and goodwill, to name a few. Myth #3: Money is the only motivator for sellers/service providers.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

YoungUpstarts

SEPTEMBER 11, 2013

Marketing is often seen as this front-loaded element of a business; it’s what gets your name to the public and what draws them in to complete a purchase. Businesses invest a great deal of time and resources into marketing strategies and channels but not as much once the individual is within the fold of the sales funnel and customer-base.

Metrics 133

Metrics B2C B2B Channel 133

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. They work to improve top-of-funnel metrics like brand awareness and identify opportunities to improve customer activation, retention, and referral efforts. What are “pirate metrics?”. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

YoungUpstarts

SEPTEMBER 11, 2013

Marketing is often seen as this front-loaded element of a business; it’s what gets your name to the public and what draws them in to complete a purchase. Businesses invest a great deal of time and resources into marketing strategies and channels but not as much once the individual is within the fold of the sales funnel and customer-base.

Metrics 100

Metrics B2C B2B Channel 100

YoungUpstarts

APRIL 5, 2019

Entrepreneurs nowadays want to boast about brand-name investors, huge rounds of funding, and a team of high-skill employees. But flattering media attention too easily shifts focus away from the metrics that matter. Call me old school, but I believe in metrics like growth, revenue, and profit. All other metrics are irrelevant.

Valuation 162

Valuation Cofounder Metrics SEC 162

ConversionXL

MARCH 3, 2016

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

Analytics 48

Analytics Customer PPC Metrics 48

Duct Tape Marketing

FEBRUARY 10, 2022

17:07] I’m seeing more and more agencies talk about growth through acquisition – is that a good way to grow? You can spend on as a risk without putting you outside of the metric. And automated marketing tools allow, have you to create consistent multi-channel campaigns for clear, concise communications and less mixed messages.

CPA 73

CPA Technical Review Revenue Forecast 73

ConversionXL

MAY 29, 2019

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Some solutions are simple—you need a consistent visual presentation on your channel page and across videos. If YouTube channel growth has felt unattainable, you’re not alone. Are most companies’ YouTube channels succeeding?

Channel 106

Channel Video Audience Software Review 106

Duct Tape Marketing

AUGUST 23, 2023

Lloyed explores the intricate art of harnessing the community’s strength as your ultimate acquisition channe l, brand differentiator, feedback source, retention lever, and catalyst for transformative change. They're hard to forget your last name. It's as simple as that, and that is what metrics are to me.

Community 52

Community Kuwait Cofounder Bootstrapping 52

ReadWriteStart

JULY 18, 2011

Years later Clavier's name now comes up all the time when one of his portfolio companies finds success; his exits include Mint, Tapulous, and UserPlane, other investments include Mashery (a ReadWriteWeb sponsor), Rapleaf, Fitbit, bitly, GroupOn, Twitter and many more.

Investment Bankers 153

Investment Bankers Technical Review Cofounder Due Diligence 153

Startup Professionals Musings

FEBRUARY 26, 2013

Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. Often enterprise customers, or even consumers, test a new channel by signing up for a few small transactions or trial products.

Hockey Stick 266

Hockey Stick Early Stage Metrics Acquisition 266

David Teten

MAY 16, 2011

I’m excited about the program below on “Investing in Intellectual Capital: Intellectual Capital: Patents, Trademarks, Domain Names, Litigation, Government Rights, and other Intangible Assets” Click here to make a reservation. Kevin Barhydt, Head of Acquisitions, RPX. Kevin Barhydt, Head of Acquisitions, RPX.

Naming 122

Naming Government Intellectual Property LLC 122

Occam's Razor

OCTOBER 21, 2013

The Multi-Channel Funnels folder in Google Analytics contains the Top Conversion Paths report. The reason I love the above view is that for each channel, I'm able to present our management team a simple, yet powerful, understanding of the contribution of our marketing channels – including search. See Page Value there?

Search 156

Search SEO Analytics Engineer 156

ConversionXL

FEBRUARY 21, 2018

Seasoned experts suggest that you should optimize for a metric which can affect the bottom line of your business. These metrics ensure that most of your efforts can be tied to monetary values. The downside that all those metrics have in common is that they only measure the short-term effects gained with your tests.

Programming 117

Programming Audience Analytics Metrics 117

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., can introduce a ‘fighter brand,’ a lower-priced version of the premium offering sold under a different name and backed by minimal advertising.” Premium-brand market leaders [.]

Marketing 121

Marketing Campaign Non-Compete Lean 121

Hearpreneur

JULY 20, 2018

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. The name MissHeard Media came as a group effort. It turned out to be the name of a wrestler and a gun magazine. 1- Group effort.

Naming 90

Naming OTC Entrepreneur PPC 90

Duct Tape Marketing

AUGUST 24, 2022

2:58] What metrics to look at throughout the different levels of the marketing funnel. [3:32] 9:11] Metrics at the middle of the funnel are more engagement-based. [11:39] Our are trafficked by channel. That's the reason for tracking the metrics a again, yay. Topics I Cover: [1:41] What the point of tracking is. [2:58]

Marketing 84

Marketing Metrics Analytics Social Media 84

ConversionXL

SEPTEMBER 25, 2018

stands for: Discover : Which metrics and KPIs should you track? Let’s start with Discover: defining the list of metrics and KPIs that you should track. Discover: Which metrics and KPIs should you track? Before we start using tools or writing code, we need to know which metrics to track and why we want to track them.

Retention 107

Retention Metrics Analytics Channel 107

ConversionXL

FEBRUARY 19, 2016

How do you balance traffic acquisition with conversion optimization? You know all about vanity metrics , and how you shouldn’t be obsessed with them. You can usually tell this is the case when your SEO traffic converts well below other acquisition channels. CRO and SEO: The Perfect Couple? There shouldn’t be a conflict.

SEO 48

SEO Technical Review Algorithm Jacksonville 48

The Next Web

NOVEMBER 25, 2013

While startup CEOs measure key metrics to keep tabs on how well their business is doing, it can be hard for them to know exactly what counts as a good figure or a bad figure. How are they faring against their peers? Compass is a new tool that aims to answer that question. Compass.

Artificial Inteligence 147

Artificial Inteligence Algorithm Startup Acquisition 147

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). The team at Google has done a great job of having the end-to-end view there across Acquisition, Behavior and Outcomes. What do you learn from this report?

Analytics 143

Analytics Metrics Mobile DC 143

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. You’re likely familiar with the different Growth frameworks like AARRR (Acquisition, Activation, Retention, Referral, Revenue). It all start with Acquisition.

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

MAY 27, 2022

As this job ad for a DGM role at DeepCrawl details: “The Demand Generation Manager will work closely with the channel marketing managers to plan and deliver marketing campaigns. By helping people hone their superpowers, DGMs don’t simply add names to lists; they keep prospects moving towards the sale.

Demand 95

Demand Management B2B Campaign 95

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. Deliverable for Jan 18 th : Find a name for your team. What are your hypotheses around customer acquisition costs? How does it differ on the web versus other channels?

Wiki 319

Wiki Lean Management Business Model 319