VC Cafe

NOVEMBER 2, 2019

Forecasting is sometimes done by dragging the mouse based on many assumptions, because it’s hard to predict the future. One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate?

B2C 141

B2C Technical Review Startup Retention 141

Up and Running

NOVEMBER 6, 2020

There are common components in every business plan, but a SaaS (or subscription) business plan should have a special focus on customer acquisition (ie. Because of this, it’s critical to create a plan that includes a solid financial forecast. Customer acquisition plan. Customer acquisition strategy. Churn rate.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

YoungUpstarts

AUGUST 2, 2016

This group of metrics covers numbers such as monthly unique visitors to the website and customer acquisition cost. Knowing how much it costs to get a new client will help your company to analyse and forecast its profitability. These metrics can be obtained through analysing a conversion rate. Customer Success Metrics.

Management 100

Management Product Churn Rate Green 100

Up and Running

OCTOBER 7, 2019

Customer churn rate: shows the percentage of customers lost in a given period (e.g., Revenue growth rate: measures the month-over-month percentage increase in revenue and is the most common and important metric for startups. Customer acquisition cost (CAC): find out how much it takes to acquire a customer (e.g.,

Founder 71

Founder Retention Metrics Technical Review 71

Up and Running

AUGUST 21, 2014

What a lot of companies or startups don’t realize is when you put up forecast together, it’s difficult if you’re a startup. All that money that you spend in pay-per-click is going to go into your customer acquisition cost. Peter, anybody have any questions as I go along? Hopefully, that helps answer that question.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Up and Running

OCTOBER 3, 2014

When we were starting LivePlan, we built out a subscription sales forecast to help us plan and to start to understand the key numbers that would drive the new business. But, beyond the forecast, we needed to know what metrics we should be tracking. Churn and Churn Rate. CAC (Customer Acquisition Cost).

Metrics 96

Metrics Churn Rate Forecast Revenue 96

ConversionXL

OCTOBER 30, 2019

Now try to think of the last time you experimented with something other than your acquisition strategy. Article after article, course after course, conference talk after conference talk addresses acquisition experimentation—getting more conversions at the top of the funnel. Every tip is acquisition-centric. Acquisition.

Retention 101

Retention Metrics Churn Rate Acquisition 101