Version One Ventures

SEPTEMBER 19, 2012

Generally speaking, there are two ways (and only two ways) to scale a business to hit that $100 million threshold: Your business has a high Life Time Value (LTV) per user, giving you the freedom to spend a significant amount of money in customer acquisition. In addition, churn tends to rise as a company grows.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Hearpreneur

JANUARY 30, 2022

8- Prioritize social commerce. Social media is obviously one of the most powerful marketing tools we have at our disposal and it is becoming a non-optional part of a strong marketing strategy. And in 2022, social commerce will follow suit. 17- Embrace digital marketing. The way marketing is done is changing.

Entrepreneur 127

Entrepreneur Green Technical Review Social Media 127

Up and Running

APRIL 27, 2012

These students are typically attracted to Internet and technology start-ups, given that these share favourable industry characteristics such as significant addressable markets, low barriers to entry, modest initial capital requirements and relatively low costs of customer acquisition. These entrepreneurs soon find out it is not.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

ConversionXL

MARCH 15, 2016

Are you treating it like a quality of your overall experience that evolves along with your product and market, or is it something you ship every couple years? And only a little over 25% of SaaS companies with less than 10K users spend money on user acquisition. Churn rate is proportional to the distance between sign-up and value.

Mobile 48

Mobile Retention Email Software Review 48

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. How to stay lean and iterate quickly while you’re building a two sided marketplace, especially when “network effect” and “critical mass” are the two main focuses? Why do I do it?

Technical Review 44

Technical Review Startup Cofounder Software Review 44