Austin Startup

SEPTEMBER 18, 2017

As a CTO, I can definitely say without a doubt that few people understand what a CTO does. When I tell someone I’m a CTO, I’m often met with a blank stare. Even when someone is aware of what a CTO does, they often have limited context due to the wide variety of CTO roles.

Fractional CTO 54

Fractional CTO CTO Hire CTO Technical Review 54

Version One Ventures

SEPTEMBER 17, 2013

Selling into this market requires the traditional enterprise sales approach, comprised of a large ‘boots on the ground’ field sales team that works with key decision makers (e.g. CTO, VP of HR) in the customer organization. These are long sales cycles, often with multiple departments and stakeholders involved.

Fractional CTO 154

Fractional CTO Software Review Viral Sales Cycle 154

View from Seed

MARCH 3, 2015

Initially, we promoted it to a list that we’d already developed through Website Grader, the free app our CTO Dharmesh Shah had built before we even had a product. Webinars have a whole other cost in terms of time, effort, headaches, etc. EM: My rule of thumb is to look at the length of the sales cycle.

Marketing 120

Marketing Sales Cycle Startup CTO Hire 120