Agile VC

APRIL 17, 2011

Now that Google’s acquisition of ITA is closed, following lenghty FTC review, it would appear Kayak is poised to proceed with their IPO in the coming months. =. Financial Snapshot: 2010 Revenue: $170 million. Revenue growth: 51% YoY (2010), 1% YoY (2009), 131% YoY (2008). Distribution revenue is CPC and CPA. .

Pre-Money Valuation 113

Pre-Money Valuation Liquidation Preference Dividend Common Stock 113

ConversionXL

FEBRUARY 26, 2020

If we can’t determine where the traffic comes from, we can neither attribute conversions to their original sources of traffic, nor can we find out the true cost per acquisition (CPA) or return on ad spend (ROAS) for each marketing activity. ad campaigns), it’s easy to see the revenue and ROAS for each campaign.

Analytics 118

Analytics Campaign Email Channel 118

Duct Tape Marketing

JUNE 2, 2017

How to minimize customer acquisition costs written by Guest Post read more at Duct Tape Marketing. However, if you are able to minimize Customer Acquisition Costs (CAC), you’ll have a sustainable business that does more than stay afloat. First, it helps to determine what you can afford to spend on customer acquisition.

Acquisition 57

Acquisition Cost Customer Social Media 57

Berkonomics

JUNE 25, 2020

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. CMRR (Contracted Monthly recurring Revenue). Revenues are recorded as earned, not paid, especially when paid in advance. CACR (Customer Acquisition Cost Ratio).

Internet 62

Internet CPA Acquisition Revenue 62

YoungUpstarts

MAY 18, 2015

Hire a CPA. First off, a CPA will save you time by doing the same work faster than you while providing a valuable third party perspective. First off, a CPA will save you time by doing the same work faster than you while providing a valuable third party perspective.

Due Diligence 100

Due Diligence CPA Merger Acquisition 100

venturedig.com

NOVEMBER 1, 2009

In social networking, they’re ever-changing, backed by eye-opening revenue and have very little documentation. The two major forms of this are CPC (cost per click) and CPA (cost per action or acquisition). Total Estimated Revenue For Year: $200 million. Total Estimated Revenue For Year: $75 million.

Social Network 55

Social Network Business Model Networking CPA 55

Both Sides of the Table

JANUARY 19, 2015

YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video). It just happens to be large, dominant and willing to share revenue with you. Take for example, an eCommerce company.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? Notice above I only have two CPA values.

Channel 162

Channel Analytics Campaign Conversion 162

Occam's Razor

DECEMBER 9, 2013

Hence none of you will mis-understand that recommending a focus on CPA in stage four means you run the company to the ground because you ignore business fundamentals! [A Your business is now humming on all three of the initial key things you need to do for acquisition, behavior and outcome.

Analytics 165

Analytics Marketing Channel Metrics 165

Startup Professionals Musings

JULY 10, 2015

One of the most popular and least successful models I see in new business plans for startups is the so-called Facebook model, providing free services to users while collecting revenue from ads to offset costs and grow the business. The advertiser sees it as cost per acquisition (CPA) or pay per performance (PPP).

CPA 120

CPA Advertising Revenue PPC 120

ConversionXL

SEPTEMBER 28, 2017

Macro conversions are the primary goal of your website, to convert user traffic into revenue. On the other side of the coin, micro conversions are actions a user completes that are either on the path to revenue-generating macro conversions or not directly related to revenue-generation at all. 1) Revenue per visitor.

Metrics 121

Metrics Acquisition Conversion Revenue 121

crowdSPRING Blog

APRIL 6, 2015

Customer Acquisition Cost. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value. Every business, whether B2B or B2C has to bring in customers.

Metrics 48

Metrics CPA Lean Marketing 48

YoungUpstarts

MARCH 11, 2015

This compensation can come in the form of a stock option , a stock appreciation right, or a similar financial instrument, which can potentially be quite lucrative for employees at the time of a merger, acquisition or initial public offering (IPO). A company can have value, even if there is no current income or revenue.

Valuation 100

Valuation Stock Options CPA Merger 100

Berkonomics

AUGUST 1, 2013

The old measures, including return on investment, percentage of profit against revenue or employee count, and more, obviously are still relevant. CMRR (Contracted Monthly recurring Revenue). Revenues are recorded as earned, not paid, especially when paid in advance. CACR (Customer Acquisition Cost Ratio).

Internet 75

Internet CPA Acquisition Revenue 75

Occam's Razor

AUGUST 9, 2016

We rarely hold people responsible for Traffic Acquisition accountable, we rarely hold people responsible for Site Design and Merchandizing accountable. Question time for your Acquisition, Design and Merchandizing team. It has been a great way to immediately influence revenue for my ecommerce engagements. A lousy 17%. Affiliates!

Analytics 60

Analytics Metrics eCommerce PPC 60

crowdSPRING Blog

AUGUST 25, 2013

The technique, although controversial in some quarters, has given the energy industry a huge boost of productivity, revenue, and profit as they learn to make the most of their existing assets and extract the most from their existing fields. The first important data-set to extract is the acquisition cost.

Customer 95

Customer Aggregator CPA Lean 95

ConversionXL

FEBRUARY 3, 2017

Carefully analyze your customer and revenue data. Are you aware of your cost per acquisition on other channels? For example, if Jim generates $5,000 in revenue this month, you will offer him a $500 spot bonus. CPA / Sub-Affiliate. Here are some questions to ask yourself… Do you know the value of a new customer?

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

DECEMBER 12, 2011

Use my Acquisition, Behavior and Outcomes framework to ensure an end-to-end view of important activity and 2. Acquisition: Clicks? Cost Per Acquisition. Oh, and everything has a CPA (not just your paid search or display/banner ads). Oh, and everything has a CPA (not just your paid search or display/banner ads).

Metrics 153

Metrics Web Analytics CPA 153

crowdSPRING Blog

JUNE 26, 2011

This is where the subjects of revenue enhancement and customer lifetime value arise. But once you have been successful at converting healthy percentages of your traffic , it is essential that you turn your focus to supplementing revenue, increasing shopping cart value, and maximizing the lifetime value of your new customers.

CPA 69

CPA Analytics Viral Small Business 69

Startup Lessons Learned

DECEMBER 14, 2009

A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). This is the simplest ecosystem and simplest driver of growth.

Customer 156

Customer San Francisco Viral Lean 156

Entrepreneurs-Journey.com by Yaro Starak

MARCH 10, 2011

I spend a mere $10 a month on it, mainly because I haven’t found anyone else in the niche and therefore am able to generate a relatively high revenue to expense ratio or return on investment (ROI). To ward off a bit, a niche content website generating the same amount of revenues would have sold for more than four times its earnings.

Technical Review 71

Technical Review PPC Due Diligence Exit Strategy 71

ConversionXL

SEPTEMBER 30, 2020

An accurately trained model on thousands of customer journeys can predict the probability to buy in the next 7 days (as well as revenue) effectively. This way, during the first session initiated by the Google ad click, the model predicts some non-zero value of possible future revenue—even if the user doesn’t convert right away.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Mobile 121

Software By Rob

JULY 21, 2011

A Look at One Acquisition Approach – Google AdWords. If you can convert 1% of your visitors to customers this means you need 100 clicks for each purchase, making your cost per acquisition (CPA) $400. your CPA jumps to $800. 40, your CPA will be $40. Yes, it’s an obvious statement. If you convert 0.5%

CPA 73

CPA Churn Rate Customer Acquisition 73

www.readwriteweb.com

SEPTEMBER 7, 2010

CMRR Definition : CMRR is "Contracted Monthly Recurring Revenue." CACR Definition : CACR is "Customer Acquisition Cost Ratio." Calculation : See the Google Spreadsheet This is a ratio that will tell you how long it will take for you to recover your customer acquisition costs. CPA Definition : CPA is "Cost per Acquisition."

Metrics 58

Metrics CPA Illinois Acquisition 58

www.readwriteweb.com

SEPTEMBER 7, 2010

CMRR Definition : CMRR is "Contracted Monthly Recurring Revenue." CACR Definition : CACR is "Customer Acquisition Cost Ratio." Calculation : See the Google Spreadsheet This is a ratio that will tell you how long it will take for you to recover your customer acquisition costs. CPA Definition : CPA is "Cost per Acquisition."

Metrics 58

Metrics CPA Illinois Acquisition 58

andrewchenblog.com

JANUARY 28, 2010

To become profitable using a freemium business model, this simple equation must hold true: Lifetime value > Cost per acquisition + Cost of service (paying & free) Said in plain english, the lifetime value of your paying customers needs to be greater than the cost it took to acquire them, plus, the cost servicing all users (free or paying).

CPA 51

CPA Retention Viral Acquisition 51

Occam's Razor

SEPTEMBER 24, 2012

Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. A good business analyst will measure how many clicks came through from Facebook, and she/he will also measure the conversion rate, revenue, etc., from those clicks.

Metrics 165

Metrics Advertising Marketing Social Media 165

Duct Tape Marketing

NOVEMBER 26, 2015

With customer acquisition, every business has a new customer “funnel”, a process that customers go through to sign up. Finding the choke points in your funnel can help convert more customers and lead to a much smoother acquisition process. Cost Per Acquisition. The Funnel. Lifetime Value. Customer Satisfaction.

Metrics 28

Metrics Customer Acquisition CPA 28

Both Sides of the Table

FEBRUARY 21, 2010

This form of advertising is know at CPA (cost per action). This no doubt led to the acquisition of AdMob by Google and Quattro by Apple. There are also people like Clicker and OVGuide who are trying to capture the “video portal&# space where they can command referral revenues in the way that Yahoo!

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

MARCH 25, 2014

In earlier posts on this blog, I've simply defined the journey as Acquisition, Behavior and Outcomes. Do the customer and the company both end up with a win-win (they get joy and task completion, we get some current revenue and possibly a long term repeat customer)? For mobile Acquisition, our critical few metrics stay the same.

Metrics 157

Metrics Marketing Analytics Channel 157

The Next Web

JUNE 15, 2015

Take Airbnb’s expansion into Europe as an example, a market that now generates over half of the company’s revenue. According to Airbnb’s Growth Product Manager Rebecca Rosenfelt, the CPA result of these tactics was 5X better than other strategies such as Facebook acquisition costs.

Global 60

Global Burn Rate Startup CPA 60

ConversionXL

OCTOBER 30, 2021

Campaign Monitor research shows that segmented and personalized emails increase revenue by as much as 760%. Cost per acquisition (CPA). Total spent to acquire new customers via a specific channel or campaign / New customers acquired via the same channel or campaign = CPA. Four marketing funnel KPIs to track.

Customer 140

Customer Marketing Social Media CPA 140

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. John is a CPA and holds an M.B.A. Performance-based deals are healthy for all parties. from the Wharton School.

Equity 40

Equity Silicon Valley Cofounder PR 40

ConversionXL

MARCH 13, 2013

Total revenue – Yes total revenue is generally a vanity metric. Great you’ve got revenue. Get more revenue? Some of the metrics tracked are vanity metrics (like traffic volume etc) but other are more actionable (like conversion rates from top traffic courses or average revenue per customer etc). Where from?

Metrics 111

Metrics Analytics Aggregator Revenue 111

infochachkie.com

DECEMBER 5, 2011

Once GoToMyPC became a highly successful product, we renamed DesktopStreaming “GoToMeeting,” but not before DesktopStreaming had generated over $30 million dollars of revenue. If we had named the product BuddyHelp, we probably would have generated a comparable amount of revenue. John is a CPA and holds an M.B.A.

Naming 40

Naming Technical Review Product Product Name 40

Up and Running

DECEMBER 9, 2014

Three, I’m a book keeper, accountant or CPA and other. Three, I’m a bookkeeper, accountant or CPA or other. Two, revenue. Many business owners today really think of financials as being about the past, how much revenue have we had, how much cost did we have. I’ll say that one more time. What do you do?

Small Business 95

Small Business Finance Forecast Metrics 95

Entrepreneurs-Journey.com by Yaro Starak

JANUARY 21, 2011

Professionally, I am a Certified Public Accountant (CPA), may also be called a Chartered Accountant (CA) on your side of the globe, a Finance Charter-holder and a Certified Financial Planner. Right out of Graduate School, I started my career with one of the big four accounting firms in their M&A (Mergers and Acquisitions) practice.

Internet 78

Internet Technical Review Stock Due Diligence 78