Startup Professionals Musings

JANUARY 9, 2022

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

Social Media 338

Social Media Framework Media Conversion Ratio 338

ConversionXL

SEPTEMBER 9, 2021

Microsoft Surface curates content by sharing its users’ art and testimonials and responding to their posts. Brand consistency can increase revenue by 33% , as it connotes familiarity and builds trust. Create and curate content that engages your audience. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ].

Social Media 142

Social Media Media Developer Marketing 142

Startup Professionals Musings

APRIL 3, 2019

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

The Next Web

DECEMBER 12, 2013

Communities are incredibly hard to create and curate so they cannot simply be bolted on. Multiple currencies, beyond money, are at work nowadays: reputation capital, value of time, karma and goodwill, to name a few. Myth #2: You can bolt on community, once the commerce engine is going.

Mobile 136

Mobile Silicon Valley Viral Technical Review 136

Startup Professionals Musings

APRIL 1, 2017

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

Social Media 157

Social Media Media Conversion Ratio Lead Generation 157

Startup Professionals Musings

AUGUST 18, 2013

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

Social Media 256

Social Media Media Product Conversion Ratio 256

Startup Professionals Musings

JULY 27, 2012

Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Social media activities span the gamut from curation to gifting, building relationships and groups, blogging, service actions, to lead conversion.

Social Media 229

Social Media Media Conversion Ratio Lead Generation 229