Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Without predictive targeting, a retention campaign may cost more than it gains.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Without predictive targeting, a retention campaign may cost more than it gains.

Analytics 177

Analytics Retention Social Media Campaign 177

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Without predictive targeting, a retention campaign may cost more than it gains.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Without predictive targeting, a retention campaign may cost more than it gains.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

FEBRUARY 18, 2016

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Without predictive targeting, a retention campaign may cost more than it gains.

Analytics 120

Analytics Retention Social Media Campaign 120

Lightspeed Venture Partners

DECEMBER 3, 2010

Competition shifts from user acquisition to user retention. Today many e-commerce and subscription companies are growing very quickly through smart marketing. As I’ve mentioned above, I think the exchanges will continue to make it easier for direct marketers to reach their customers.

Internet 114

Internet eCommerce Advertising Flash 114