From Loyalty Programs To Fan Clubs, A Paradigm Shift
YoungUpstarts
DECEMBER 5, 2013
We experimented with tap and go technology, both on cards as well as embedded in mobile phones. Local businesses in Singapore report up to 5x increase in repeat business , up to 7x increase in fan acquisition rates and 10x increase in word of mouth. In 2000, we launched a loyalty program for a bank in Turkey, Akbank.
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