Up and Running

FEBRUARY 18, 2021

It’s not enough that your business has product/market fit. Customer acquisition drives sales and profit margins and it needs to be measured and balanced together with the customers’ lifetime value (LTV). This article explains how businesses can resist one of the top startup killers known as high customer acquisition costs (CAC).

Acquisition 127

Acquisition Cost Affiliate Customer 127

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Without predictive targeting, a retention campaign may cost more than it gains. billion by 2018.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

DECEMBER 17, 2013

Customer loyalty and retention. There are three common methods for measuring customer loyalty and retention: 1) customer surveys, 2) direct feedback at point of purchase, and 3) purchase analysis. Cost of customer acquisition. This tells you whether your marketing and advertising investments are paying for themselves.

Metrics 252

Metrics Technical Review Retention Acquisition 252

Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Without predictive targeting, a retention campaign may cost more than it gains. billion by 2022.

Analytics 248

Analytics Retention Social Media Startup 248

ConversionXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

Acquisition 22

Acquisition eCommerce Cost Customer 22

Both Sides of the Table

DECEMBER 27, 2011

When they look at buying your company they often think in terms of “how long will it take until I earn back the profits to pay for my acquisition price?” As I like to say, “If you’re really on to an enormous idea then other people in the market are going to spot that and want to compete with you.

Startup 418

Startup Revenue Technical Review Flash 418

Both Sides of the Table

APRIL 4, 2011

Customer Acquisition. Those two things together would lower your acquisition costs nearly in half to $6.11. Ironically, there are times where it may actually pay to INCREASE your customer acquisition costs. Retention / Churn. Measuring customer acquisition is clearly not enough because not all customers stick around.

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Without predictive targeting, a retention campaign may cost more than it gains.

Analytics 246

Analytics Retention Startup Social Media 246

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 112

Retention Developer Customer Programming 112

ConversionXL

FEBRUARY 3, 2022

Yet, this was a successful growth marketing campaign. In this article, you will learn how growth marketing compares to traditional marketing and its key components. You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. What is growth marketing?

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

JUNE 5, 2014

Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? In a study by Harvard Business School , it was found that increasing customer retention by even 5% can increase profits between 25-95%.

Retention 115

Retention Customer Developer Programming 115

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. The goal of growth hacking as marketing is rapid growth, using strategies and tactics that leverage (and even exploit) technology, platforms, and behavior to reach an end goal. Why do people think growth hacking in marketing is controversial?

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

FEBRUARY 3, 2022

Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”. When it comes to process, growth marketers must learn to fail. A marketing growth strategy is about small and incremental wins that build up over time. Growth marketing is about process over tactics.

Marketing 115

Marketing Framework Metrics Channel 115

VC Cafe

NOVEMBER 2, 2019

In Rob Go’s words: For seed and Series A deals, investors will also need to see a high-potential team with founder/market fit , a large and attractive market opportunity , and a business model with increasing returns to scale. cohort retention curves that flatten (stickiness) actives/reg > 25% (validates TAM).

B2C 141

B2C Technical Review Startup Retention 141

Both Sides of the Table

APRIL 26, 2016

Perhaps the most misused terms I see these days from entrepreneurs involve CAC (customer acquisition costs) and LTV (life time value) and a lack of understanding these critical components is driving many companies to premature failure. CAC is often measured incorrectly and doesn’t often doesn’t capture the true costs of acquisition.

Metrics 150

Metrics Cost Acquisition Startup 150

Both Sides of the Table

SEPTEMBER 19, 2011

He defines this as new products that are dramatically cheaper, lower quality, lower margin but larger markets. The reason that incumbents can’t react is that their revenue and defensibility are continued by serving the high-end of the market for which it would take too much time & money for any competitors to effectively challenge.

Los Angeles 329

Los Angeles Revenue Retention Acquisition 329

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

ReadWriteStart

MARCH 8, 2021

They want to snowball their customer acquisition, attracting thousands of new people to the brand, and reach diverse new audiences in new locations. You could invest in marketing and advertising. Marketing/advertising channels. Most of your new visibility will stem from your marketing and advertising efforts. Or is it? .

Startup 127

Startup Retention Acquisition Agile 127

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Social Media 142

Social Media Media Developer Marketing 142

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Companies need the same service on partner and acquisition candidates, even vendors. Customer retention with churn modeling. Without predictive targeting, a retention campaign may cost more than it gains. billion by 2022.

Analytics 177

Analytics Retention Social Media Campaign 177

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

eCommerce 129

eCommerce Marketing Social Media Retention 129

YoungUpstarts

APRIL 14, 2020

by Nathan Pitzer , Head of Marketing at Augment CXM. Essentially, CX encompasses all the touchpoints in your customers’ journey: from your website and email-marketing, to talking with a customer service representative, chatbots, and in-person communication. Nathan is Head Of Marketing at Augment. Value customer lifetime.

Customer 162

Customer Technical Review Artificial Inteligence Retention 162

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. First Steps in Growth Hacking for Startups. like/+1/follow?

API 167

API Viral Startup Retention 167

ConversionXL

SEPTEMBER 1, 2020

Customer Value Optimization (CVO) is a process to create a great customer journey and maximize the ROI for all marketing activities. Focusing on the entire customer journey—not just acquisition—and improving each step along the way ensures that customers continue to buy from you, now and in the future. Not many are doing it.

Customer 132

Customer SMS Retention Acquisition 132

VC Cafe

JULY 21, 2022

The global games and services market is forecast to reach $188 billion in 2022, a 1.2% Private financing market continued to see strong deal activity with $3.6B The M&A market for gaming is expected to continue to heat up in the second half of 2022. All of 2021 saw only $85 billion in deals. The rise of Blockchain gaming.

Forecast 190

Forecast IP Mobile Acquisition 190

Both Sides of the Table

OCTOBER 8, 2014

If you want the full SlideShare deck with many slides not in either post it’s in this link –> The LA Tech Market. Has it begun to mature or is it just better marketed than in was say 5 years ago? Given how efficient markets are when a large market like LA starts to blossom it attracts capital pretty quickly.

Los Angeles 376

Los Angeles Silicon Valley Entrepreneur Seattle 376

YoungUpstarts

JANUARY 7, 2018

The traditional advantages of small businesses over corporations are personalized service and an inventory of niche products tailored to their local market. If SMBs don’t also embrace and maximize data, these large companies could steal their client base and market share. This also creates a place for hosting all of your data.

Artificial Inteligence 164

Artificial Inteligence Analytics SCRUM Cofounder 164

ConversionXL

SEPTEMBER 13, 2018

Google Analytics is the standard for measuring acquisition—identifying the sources of traffic to your website or app. When Google Analytics makes the most sense : If your business relies on its website solely for marketing purposes—to attract visitors and generate leads—Google Analytics provides most of your actionable data.

Analytics 119

Analytics Technical Review Acquisition Retention 119

YoungUpstarts

MAY 30, 2017

She is passionate about technology, especially AI and IoT and digital marketing, and covers these topics in her articles. Savvy freelancers and some tricky IT companies are happy to promise the moon and provide such a client with a quote he/she wants to get.

Developer 178

Developer Small Business Estonia Ukraine 178

ConversionXL

JULY 21, 2022

How did Outreach grow in just a few years to 50,000 monthly active users , $10 million in new bookings, and net revenue retention (NRR) of more than 140%? This number can grow, but if all your new MAUs are free users, you’re not achieving your conversion and paid customer acquisition goals. Customer acquisition cost (CAC).

Metrics 120

Metrics Acquisition Revenue .Net 120

Steve Blank

APRIL 1, 2020

If you’re a CEO who can’t quickly bias yourself for action and if you wait around for someone to tell you what to do, then your investors, or more likely the market, will make those decisions for you. Health of Your Current Target Market(s). Emergence of New Market(s). Marketing programs spending. External Assessment.

South Korea 334

South Korea Salary Business Model China 334

ConversionXL

JUNE 2, 2022

Ask 10 people what account-based marketing (ABM) is and you’ll get 10 different answers. Some see it as a sales tactic, while others view it as a content marketing strategy. What is account-based marketing? In his account-based marketing course , Watt goes on to unpack each of the adjectives in his definition: Sustained.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

OCTOBER 4, 2021

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. via B2B Marketing Alliance ]. However, it’s not without challenges.

Email 136

Email Customer Marketing Software Review 136

ConversionXL

APRIL 4, 2017

How you decide to invest in marketing channels can make or break your business. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. An Overview of Common Digital Marketing Channels. Paid Acquisition. When Does Paid Acquisition Work for SaaS Startups? Social and Display Ads.

Channel 118

Channel Marketing Viral SEO 118

YoungUpstarts

FEBRUARY 13, 2019

by Robbie Kellman Baxter, author of “ The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue “ Everyone knows that retention is crucial for subscription-based companies. You’re marketing to the wrong audience. Instead, focus your market on the right audience.

Customer 173

Customer Technical Review Retention Acquisition 173

Hearpreneur

JUNE 16, 2023

1- Corporate gifting Photo Credit: Shaunak Amin According to new data, the corporate gifting market continues to grow at an accelerated 8.1% So a recession will have more companies focused on retention to optimize their budgets. CAGR, reaching more than $300 billion by 2024. And this is where corporate gifting is pivotal.

Artificial Inteligence 116

Artificial Inteligence Entrepreneur Retention Technical Review 116

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 17, 2011

For a company laser-focussed on accelerating the number of active users, it might be actually worth having high cancellation rates if it meant an even higher acquisition rate. spend on marketing, but that subject is covered well elsewhere so I’ll skip this and get back to geeking out over math. P.S. Who cares about LTV?

Business Model 245

Business Model Metrics Engineer Technical Review 245